Online Tool Simplifies the Home Electrification Journey for Australian Households
As cost-of-living pressures continue to impact families across the nation, a growing number of Australian households are actively seeking long-term solutions to reduce their energy bills. One of the most effective strategies gaining rapid popularity is the transition to an all-electric home. This involves upgrading to more efficient electric alternatives, often combined with solar panels and battery storage systems. What was once considered a niche trend for early adopters has now entered the mainstream, yet many homeowners remain hesitant due to confusion about where to begin and whom to trust for such significant changes.
Addressing the Trust and Complexity Barrier
Recognising this widespread frustration, ActewAGL, the leading energy retailer in the Australian Capital Territory, developed an innovative online service to demystify the process. Launched in 2024, Electrify with ActewAGL, powered by BOOM! Power, is designed to streamline the home electrification journey. The platform provides personalised upgrade recommendations, helps users access available government rebates, offers exclusive discounts, and connects homeowners with trusted, verified local installers.
Todd Eagles, ActewAGL Group Manager for Energy Transition Products, explained that customer research identified trust and complexity as the primary obstacles preventing action. "Customers told us they wanted a trusted, easy-to-use solution to support their energy transition," Mr Eagles stated. "So we set out to build a service that genuinely guides customers from initial interest through to confident action."
A One-Stop-Shop for Home Upgrades
For Glen, a resident of Oxley in Canberra, the confidence provided by the platform was instrumental in his decision to upgrade. He had been contemplating replacing his ducted gas air conditioning system with an electric alternative but was uncertain about the costs and potential savings. "I'd been thinking about upgrading for a while, especially after seeing what my kids had installed," Glen shared.
Through Electrify with ActewAGL, Glen discovered that the expected savings were estimated to exceed $1,000 annually. Combined with ActewAGL discounts and ACT Government rebates he qualified for, the upgrade became a financially viable option. "I was very impressed with Electrify with ActewAGL," he remarked. "It showed me a few clear ways I could save money, including upgrading to electric heating and hot water, and it made it very easy to request quotes."
A crucial feature of the service is its panel of vetted installers, professionals assessed for their expertise, professionalism, and quality of work. "The installer took the time to understand my requirements and developed a sound solution for my home," Glen noted. "They were very professional, knowledgeable and easy to deal with."
Growing Momentum in Home Electrification
Since its launch, Electrify with ActewAGL has completed over 12,000 home assessments and facilitated more than 1,700 installations. While many households start with individual upgrades like hot water systems or heating and cooling units, an increasing number are opting to electrify their entire homes simultaneously. "We often see people start when an appliance fails," Mr Eagles observed. "But increasingly we're seeing households choose to go all-electric as part of renovations or when moving into a new home."
The motivations behind electrification are also evolving. Initially driven largely by environmental concerns, there is now strong interest stemming from potential cost savings, particularly when appliance upgrades are combined with solar and battery systems. "For our customers, we help them understand what incentives are available, and for ACT customers we offer exclusive discounts," Mr Eagles added. "But just as importantly, we help people feel confident about making the change."
Making the Transition Accessible and Transparent
At its core, Electrify with ActewAGL aims to make the shift to electric simple, transparent, and accessible. Whether households are motivated by financial savings, sustainability goals, or future-proofing their properties, the platform offers comprehensive support. Users can explore options online within minutes, and an Electrification Consultant is always available to provide personalised guidance and answer questions.
This combination of trusted information, practical support, and human assistance is empowering more Australians to confidently embrace the switch to electric. By addressing the key barriers of trust and complexity, ActewAGL is playing a pivotal role in accelerating the nation's energy transition, one household at a time.
