The Newcastle-based company Supacell has clinched a major victory at the 2025 Hunter Manufacturing Awards, taking home the prestigious honour for Collaboration & Partnership. The award, presented on November 22, 2025, recognises more than just a single business achievement; it celebrates a powerful model of regional innovation.
A Partnership Forged from Waste
Supacell emerged from a strategic alliance between two key players: iQRenew, which specialises in processing waste into reusable materials, and Four Seasons Industries, a company with deep manufacturing expertise. Their joint venture was established with a clear mission: to create sustainable products from recycled household waste.
Jade Nicoll, Managing Director of Four Seasons Industries and a spokesperson for Supacell, emphasised the collective effort behind the win. She stated that the award reflects the work of countless individuals who believed in transforming everyday waste into something extraordinary.
Transforming Kerbside Recycling into Advanced Manufacturing
The core of Supacell's innovation lies in its process. The company takes common kerbside materials like paper, cardboard, and soft plastics and transforms them into a high-performance, thermally bonded insulation product. This breakthrough demonstrates a tangible circular economy in action, where waste is not just processed but becomes the foundation for advanced manufacturing.
Nicoll explained that the award acknowledges every contractor, employee, and household recycler who contributed to the vision of turning Australian waste streams into world-class products. It also highlights the team's resilience in overcoming significant challenges, including innovation hurdles, research and development obstacles, and financial constraints.
A Boost for the Hunter's Manufacturing Hub
Beyond the company's success, the award underscores the Hunter region's growing reputation as a centre for advanced manufacturing. The collaborative model championed by Supacell creates real local impact, generating jobs, building capability, and fostering regional pride.
For Supacell, the Hunter Manufacturing Award is both an honour and a promise for the future. The company is committed to continuing its bold innovation, authentic partnerships, and purposeful leadership. As Jade Nicoll affirmed, when collaboration is genuine, the possibilities for Australian manufacturing and environmental sustainability are truly limitless.
