The Northern Territory property market has dramatically expanded its reach to interstate and international buyers through Realestate.com.au, according to leading sales agent Braden Menzies.
Unlocking Market Potential Through Digital Exposure
Braden Menzies, director of Real Estate Central, emphasised that he would never sell his own home without listing it on Realestate.com.au. The platform has become essential for creating competition among buyers, which directly translates to higher selling prices for vendors.
The first rule in real estate is that you can't sell a secret, Mr Menzies stated. When more people know a property is available, competition increases and so does the final sale price.
Why Realestate.com.au Dominates Buyer Attention
Mr Menzies revealed that Realestate.com.au generates the majority of buyer inquiries, with other marketing methods failing to achieve comparable results. The platform's reputation as a market leader and trusted information source contributes significantly to its effectiveness.
For someone selling a $600,000 to $900,000 house, they need confidence they're in safe hands, he explained. Realestate.com.au provides that security through their experience and comprehensive market coverage.
The Risk of Selling Off-Market in Current Conditions
Despite some Northern Territory vendors opting for off-market sales in current conditions, Mr Menzies warned this approach risks achieving substantially lower sale prices. The competition generated through Realestate.com.au remains crucial for securing premium offers.
Most vendors want the highest possible price, he noted. Without the competition created through Realestate.com.au, achieving that premium becomes significantly more challenging.
The platform has particularly opened up opportunities for buyers searching for properties near specific schools, with many interstate and overseas purchasers using the search function to identify suitable homes in their preferred educational catchments.
