The wait is finally over for savvy Australian shoppers. Black Friday sales have officially arrived, bringing unprecedented discounts across hundreds of popular fashion labels. If you've been holding out for the perfect moment to update your wardrobe, your patience has truly paid off.
Must-Have Fashion Finds
This year's event features impressive markdowns from beloved local brands including Faithfull the Brand, TJ Swim, and Kirstin Ash, with discounts reaching up to 30 per cent. The sales span clothing, footwear, jewellery, and accessories, offering something for every style and occasion.
Seven Standout Pieces You Need
We've curated the seven most remarkable deals that deserve your immediate attention.
Faithfull the Brand Hedy Dress
Originally priced at $300, this viral strapless maxi dress is now available for just $240. Crafted from 100 per cent European Flex linen, the Hedy dress has earned a spot on Lyst's 'Hottest Products of 2025' at number nine. Its timeless design and flattering drop waist make it perfect for weddings, summer offices, and long lunches. Available in mineral blue, butter yellow, tobacco brown, forest, and black.
JAG Gigi Stripe Pull On Shorts
These essential summer shorts have dropped from $100 to $75. The blue and red striped design, made from a lightweight linen-cotton blend, offers both comfort and style. Perfect for beach cover-ups or casual outings, these shorts are known to sell out quickly.
Jo Mercer Toby Flats
Thongs are dominating footwear trends this season, and Jo Mercer's suede Toby Flats in latte colour are leading the pack. Reduced from $219.95 to $149.95, customers praise their exceptional comfort and versatility for both casual and dressed-up occasions.
Step One SmoothFit Thong
Australia's favourite underwear brand, which sells one pair every eight seconds nationally, has reduced its popular SmoothFit Thong from $25 to $16. Designed to smooth, flatter, and eliminate visible panty lines, this is the perfect opportunity to stock up on essentials.
Kirstin Ash Roam T-Bar Necklace
This sophisticated 18K gold vermeil necklace has been reduced from $259 to $207.20. Designed for everyday wear, the sleek and subtle Roam T-Bar necklace represents a rare chance to acquire a signature piece from this acclaimed jeweller at a discounted price.
Oxford Dalia Cotton Shirt
Perfect for summer offices, this timeless cotton shirt has seen a significant price drop from $149 to $69.30. Its breathable fabric and versatile design make it an ideal pairing with linen pants, skirts, or denim jeans.
TJ Swim Lolo One Piece
The Australian-born swimwear brand has reduced its flattering Lolo One Piece from $189.99 to $132.99. Known for high-quality pieces that last multiple seasons, TJ Swim's Black Friday sale includes best-selling swimsuits, crinkle-material bikinis, and sarongs.
Don't Miss Out
With discounts this substantial on premium Australian brands, these Black Friday deals represent exceptional value for fashion-conscious shoppers. The limited nature of these offers means acting quickly is essential to secure these standout pieces before they sell out.
