Australian mothers are increasingly trading bulky baby gear for fashionable accessories that complement their personal style. One homegrown label leading this trend is Philé, which offers a range of sleek bags, accessories, and nursery essentials. The brand's bestseller is its Baby Bag, praised by shoppers for its functional yet "gorgeous" design. Now, Philé has launched the Pram Caddy, a versatile organiser designed for modern motherhood.
Philé Pram Caddy: design and functionality
The Pram Caddy delivers all the functionality of a traditional pram organiser but in a sleek, stylish form. Made from premium recycled nylon, it is available in six colourways, including the popular Gold Stripe. The caddy easily clips onto any pram and can be worn in three different ways: as a crossbody bag, over the shoulder, or attached to the pram handle. It features multiple compartments for organisation and a built-in thermal bottle holder for on-the-go feeding. Additionally, the bag is fully machine washable, making it ideal for tackling spills and stains.
Price and availability
Each Pram Caddy retails for $130 and comes in six colours and patterns. The brand recommends the trending Gold Stripe as a favourite. The bag is designed to complement prams of any colour, clipping over the handle for easy access. Internal pockets provide smart organisation, and the thermal bottle holder keeps drinks at the right temperature.
Customer reviews and popularity
The Pram Caddy is expected to match the popularity of Philé's best-selling Baby Bag, which is also machine washable and attaches to a pram. Customers have described the Baby Bag as a "stylish" and "functional" addition to their daily lives. One shopper wrote: "The absolute best bag for everyday use and travel. It comes everywhere with me. Highly recommend for all the mummas and dads." Another claimed it is "the only baby bag you'll need," adding: "Honestly, I hate the look of 99 per cent of baby bags on the market and I LOVE that this one looks so chic."
The new Pram Caddy is now available for purchase on the Philé website.
