Jessie Grace Celebrates Milestone as Finalist in National Business Awards
In just four years of operation, Jessie Grace Pty Ltd has evolved from a foundational belief that work should feel safe, human, and full of possibility into a contender for a prestigious national award in the professional services sector. The Toronto-based firm was recently announced as a finalist in the Human Resources category for the 2026 Australian Small Business Champion Awards.
Recognition for Excellence in Small Business
The Australian Small Business Champion Awards celebrate the best in small business across the country, highlighting those that demonstrate excellence in service provision and a commitment to their local economies. Led by founder and managing director Brooke Hurt, the team of seven at Jessie Grace operates from Level 1, 45 The Boulevarde in Toronto, providing a suite of services that bridge the gap between rigid regulatory compliance and vibrant workplace culture.
Our work is anchored in a values-led approach, Mrs Hurt said. We combine practical HR expertise with a commitment to enhance happiness at work for individuals and Australian workplaces. We bring compliance and culture together to build a strong sense of belonging.
Data-Driven Strategy and Future Plans
The nomination serves as a significant milestone for the boutique consultancy, which prioritises a data-driven strategy to measure what matters in the modern workplace. For Mrs Hurt, the recognition is a testament to the discipline, grit, and commitment her team brings to their partners daily. This nomination is more than recognition for our team; it's a reminder that when you back your people, performance follows, she explained. It reflects the courage of businesses choosing to lead differently, with care, discipline, and purpose at the centre.
When asked about the secret to maintaining rapid momentum since the company's inception, Hurt pointed to a relentless focus on core objectives. Discipline, Mrs Hurt said. Stay relentless to your why. Let vision and purpose set direction. Deliver with pride. Trust shapes connection and how people experience work.
Looking to the future, Jessie Grace Pty Ltd plans to expand its leadership support and establish a specialised knowledge centre. These initiatives aim to provide innovative solutions for complex organisational changes and evolving people matters, further solidifying their role in the professional services sector.
Community Focus and Gratitude
As the firm prepares for the national awards ceremony, Mrs Hurt remains focused on the community that has supported the business since its start on the shores of Lake Macquarie. We're grateful for our clients and the community for trusting us, and the JG team whose commitment and dedication make this possible every day, Mrs Hurt said. We're proud to see our clients championing a better way of working for people today and in the future.
This achievement underscores the firm's dedication to transforming workplace culture through a blend of compliance and human-centric approaches, setting a benchmark for small businesses nationwide.
