Australian towel manufacturer Sheridan has responded with enthusiasm after Oasis frontman Liam Gallagher spontaneously praised the country's towels during the band's final Melbourne concert. The unexpected endorsement came as the British rock legends wrapped up their highly successful Australian tour.
Rock Star Seal of Approval
During Oasis's final performance in Melbourne, Liam Gallagher declared to the crowd that "Australia has the best towels" - a comment that quickly caught the attention of premium towel maker Sheridan. The company wasted no time in responding, issuing an official statement agreeing with the rock star's assessment.
A Sheridan spokesperson confirmed that Gallagher was "not wrong" in his praise while simultaneously announcing the upcoming launch of their "ultimate summer towel collection." The timing proved perfect for highlighting one of their standout products currently available at a significant discount.
SleepSafe Initiative Making a Difference
Among Sheridan's highlighted products is the SleepSafe beach towel in polar blue, currently reduced from $89.99 to $62.99 on the company's website. More importantly, this purchase supports a meaningful social cause - part of the proceeds from each sale goes toward providing sleep kits for Australians in need.
The SleepSafe project, a non-profit collaboration between Sheridan and StreetSmart, has already distributed nearly 170,000 sleep kits to vulnerable Australians. Each kit contains essential bedding items including a towel, flat sheet, fitted sheet, and pillowcase.
Readers interested in supporting this initiative can also make direct donations through the Sheridan website. Every $15 raised helps provide one complete sleep kit for someone experiencing hardship.
Music Tourism Boosts Local Economy
The Oasis tour proved to be a significant economic driver for Australian cities, with the band playing three nights in Melbourne and two in Sydney to combined audiences of 320,000 people. The concerts generated substantial tourism benefits, particularly for Sydney's hospitality sector.
A Destination NSW spokesperson revealed that hotel bookings increased by almost 10 percent compared to the same period last year during the band's Sydney concert dates. This surge demonstrates the growing importance of music tourism in Australia's visitor economy.
"Music tourism - where fans travel to experience concerts, festivals and music-related landmarks - has emerged as one of the top global drivers of visitor economy growth," the spokesperson explained. "Also called 'gig tripping', the trend taps into the rising popularity of experience tourism."
Sheridan, which was founded in Australia in 1967 by Claudio Alcorso, is now owned by Hanes Australasia, a subsidiary of US company Hanesbrands. The company continues to maintain its Australian heritage while operating as part of a global organization.
