For over two decades, one name has become synonymous with captivating storytelling in Western Australia's premier weekend magazine. Acclaimed journalist Billy Rule has been the creative force behind STM's most memorable features, mastering the art of connecting with readers through the printed page.
The Unforgettable Journey Begins
Rule's remarkable 21-year tenure with STM began somewhat unexpectedly. "I never set out to be a magazine writer," he confesses, reflecting on his transition from hard news reporting to the more nuanced world of feature writing. What started as a temporary assignment evolved into a career-defining role that would see him become one of Australia's most respected magazine journalists.
The Magic of Magazine Storytelling
In an era dominated by digital content and fleeting social media updates, Rule believes magazine storytelling possesses a unique power that transcends time. "There's something special about holding a story in your hands," he explains. "Unlike online content that disappears with a scroll, magazine stories have permanence. They live on coffee tables, in waiting rooms, and become part of family conversations over weekends."
Crafting Stories That Resonate
Rule's approach to storytelling combines meticulous research with genuine human connection. His process involves:
- Spending significant time with subjects to understand their true essence
- Finding the universal themes in individual stories
- Balancing emotional depth with factual accuracy
- Creating narratives that surprise and engage readers
"The best stories aren't just read—they're felt," Rule emphasizes. "When someone tells me they cried, laughed, or were inspired by something I wrote, that's the real reward."
Adapting While Staying True
While the media landscape has transformed dramatically since Rule began his STM journey, the core principles of compelling storytelling remain unchanged. He's witnessed the rise of digital platforms, the evolution of reader preferences, and the constant pressure for content, yet maintains that quality writing will always find its audience.
"Great stories transcend the medium," Rule asserts. "Whether it's print or digital, what matters is the connection you create with the reader. That human element never goes out of style."
The Legacy Continues
As Rule looks back on 21 years of crafting stories that have become part of Western Australia's cultural fabric, he remains as passionate as ever about the power of magazine journalism. His work stands as a testament to the enduring appeal of well-told stories that capture the heart of the human experience.
"Every story is an opportunity to learn, to grow, and to connect," he reflects. "That's the magic that keeps me coming back week after week, year after year."
