Hailey Bieber's Personal Compliment Stuns Perth Influencer at Sydney Beauty Launch
Perth-based social media influencer Jacquie Alexander experienced a career-defining moment when supermodel Hailey Bieber personally recognised and complimented her at the exclusive Sydney launch event for Rhode beauty products. The heart-warming interaction occurred during the VIP celebration marking Rhode's debut in Australian Mecca stores, creating waves of excitement throughout Australia's influencer community.
The Moment of Recognition
As Alexander filmed Bieber moving through the exclusive event space, the globally recognised model paused her progress to directly address the Perth content creator. "Hi, how are you? I love your videos," Bieber told Alexander, according to footage captured at the event. The unexpected personal recognition left Alexander visibly overwhelmed, with the influencer later recording herself saying she was "going to cry" from the emotional impact of the encounter.
Alexander shared the extraordinary moment across her social media platforms with the caption "someone check on me," prompting an immediate outpouring of support and excitement from fellow Australian influencers and content creators. The genuine interaction between the international celebrity and local influencer highlighted the increasingly connected nature of global and regional social media landscapes.
Australian Influencer Community Reaction
The Perth influencer community responded with enthusiastic support for Alexander's memorable experience. Fellow content creator Sopha Dopha commented "Nah, I'm crying" in response to the video, while Jade Brycki acknowledged Perth influencer Rahnee Bransby as the "MVP for capturing that" pivotal moment. Bransby responded with characteristic loyalty, stating "Always got her back."
Additional Perth-based influencers expressed their excitement through social media comments, with Gracie Piscopo writing "No one can tell u nothing" and Em Davies adding "slay" to celebrate Alexander's achievement. Even Brooke Warne, daughter of the late cricket legend Shane Warne, left multiple comments including "Omg omg," "This is next level" and "Unbelievable" in response to the viral moment.
Alexander's personal hairdresser, who frequently appears in her social media content, humorously noted "That means she knows who I am, so I'm deceased" in reference to Bieber's apparent familiarity with Alexander's video content.
Additional Celebrity Encounters and Brand Expansion
Following the initial recognition, Alexander posted additional footage showing her and Bieber smiling and posing together for the camera. In the accompanying video, Alexander humorously introduced the supermodel as "my close friend Hailey Bieber" before captioning the clip with "Life is so crazy" to reflect on the surreal experience.
The Sydney event marked a significant milestone for Rhode, Hailey Bieber's cult skincare and makeup brand that launched in the United States in 2022. The brand's Australian debut features ten carefully curated products across skincare and makeup categories, including popular items like glazing milk, peptide lip tint, peptide lip shape, and pocket blush formulations.
To commemorate Rhode's arrival in the Australian market, exclusive products including a special lip treatment and matching bubble bag will be available to local consumers. The brand has demonstrated remarkable commercial success, achieving over $212 million in annual sales by early 2025 before Bieber sold the company to e.l.f. Cosmetics for $1 billion just three years after its initial launch.
Celebrity Events and Australian Retail Expansion
Bieber's Australian visit extends beyond the Rhode launch, with the model scheduled to participate in the inaugural Vogue Forces of Fashion event at the Sydney Opera House. She joins an impressive lineup of international and Australian celebrities including Sarah Snook, Rita Ora, Margot Robbie, Jacob Elordi, and Taika Waititi, alongside Vogue Australia's editorial leadership.
The Rhode brand will become available in Perth Mecca stores, bringing the products to Alexander's home city and completing the national Australian retail rollout. This expansion represents a significant moment for Australian beauty consumers who have followed the brand's international success since its initial launch.
The genuine connection between global celebrity and local influencer at the Sydney event highlights the evolving dynamics of fame in the digital age, where social media creators can achieve recognition that transcends geographical boundaries and traditional celebrity hierarchies.
