In a retail phenomenon sweeping Australia, one women's dress has achieved viral status, flying off virtual shelves almost as fast as new colours are released. Motto Fashion's Harlow Dress, priced at $159.95, has become a must-have item, consistently selling out with every new colourway launch.
The 'Perfect' Dress Captivates Australian Shoppers
Dubbed the "perfect" dress by an obsessed fanbase, the Harlow's success lies in its clever design. Shoppers are raving about the flattering boat neckline and front tie detailing, with the dress available in endless colours, prints, and materials. Its most impressive feat was selling out in just ten hours during one particularly popular release.
Described as a "cleverly designed dress," it's credited with giving confidence to thousands of women by creating a lovely shape that skims over problem areas. Made from a silk-like material, it has become the go-to choice for evenings out and special occasions. Its popularity is endorsed by Australian personalities including Fiona Falkiner, Shelly Horton, and Julia Morris.
One satisfied customer encapsulated the dress's appeal, stating, "I'm not a huge fan of looking at myself in the mirror and even I gave myself a second look. The Harlow makes me feel confident and modern without having to worry about any of my wobbly bits being accentuated."
More Than Just a Dress: Motto's Viral Wardrobe
While the Harlow Dress is a standout, it's not the only piece from Motto Fashions sending Aussies into a frenzy. The brand's Blogger Shirt ($139.95) is arguably one of its best-sellers, with an incredible 55,000 pieces sold and over 5,000 five-star reviews. Shoppers praise its relaxed fit that avoids clinging to the body. A recent chocolate colourway was so popular it sold out in a mere three hours.
Completing the viral trifecta is the award-winning Miracle Pant. This bottom piece features tummy control and a strong, stretchy fabric designed to flatter in all the right places. Having sold thousands to date, it has become a staple in wardrobes across the country.
A Summer Staple for the Festive Season
For those still searching for the ideal Christmas party outfit, the Harlow Dress is being hailed as the ultimate solution. Bringing confidence to thousands of women, its variety of colours and prints makes it a perfect choice for the Australian summer. As one of the most talked-about fashion items of the season, its status seems firmly cemented as a viral sensation that truly delivers on its promises.
