The popular Roam Geelong festival is set to make a triumphant return in 2027 following confirmation of its successful $23 million economic impact on the region. City Hall officials have greenlit the event's comeback after reviewing impressive data from the most recent festival.
Major Economic Impact for Geelong
According to detailed economic analysis, the Roam Geelong festival delivered a staggering $23 million boost to the local economy. The assessment conducted by the City of Greater Geelong revealed that more than 60,000 people attended the various events and activities throughout the festival period.
Geelong Mayor Trent Sullivan expressed his enthusiasm about the festival's success, stating that the economic benefits exceeded all expectations. "The numbers speak for themselves," Mayor Sullivan commented. "This festival has proven to be an incredible catalyst for local businesses and the broader community."
Event Details and Future Plans
The Roam Geelong festival, which ran from March 15 to 17, transformed the city into a vibrant hub of cultural activities. The event featured an impressive lineup including free concerts, art installations, and family-friendly activities that attracted visitors from across Victoria and beyond.
City officials have confirmed that while the festival won't run in 2026 due to budget considerations and the timing of other major events, it will definitely return in 2027. The decision to schedule the next edition for 2027 allows for proper planning and ensures the event can maintain its high quality standards.
Councilor Peter Murrihy, who holds the portfolio for creative economy, emphasized the festival's importance beyond just economic numbers. "Roam Geelong has become more than just an event – it's a celebration of our city's identity and creativity," Murrihy stated.
Broader Benefits and Community Impact
The festival's success extends beyond direct economic benefits. Local hotels, restaurants, and retail businesses reported significant increases in patronage during the event period. Many accommodation providers experienced near-capacity bookings, providing a welcome boost during what can typically be a quieter period for tourism.
Beyond the financial impact, the festival has been credited with enhancing Geelong's reputation as a cultural destination. The event showcased local talent alongside national acts, providing a platform for homegrown artists to reach wider audiences.
The City of Greater Geelong is now developing plans to build on this success for the 2027 edition. Council has indicated that community consultation will form part of the planning process to ensure the festival continues to reflect the character and aspirations of the Geelong community.
With the confirmed return in 2027, local businesses and residents alike can look forward to another celebration of Geelong's vibrant cultural scene and the substantial economic benefits that accompany it.
