The Body Shop's revival of Dewberry feels like unearthing a treasure trove of 90s nostalgia—imagine rediscovering your old butterfly clips, Lip Smackers collection, and CD wallet, all transformed into a contemporary beauty launch. This is far more than a simple product drop; it represents a full cultural throwback to an era where Dewberry wasn't merely a scent but an entire lifestyle.
The Scent That Defined a Generation
First introduced in the 1990s, Dewberry quickly became the fragrance that encapsulated a decade. Its juicy, sweet, and bold aroma was instantly recognisable, serving as the olfactory equivalent of platform shoes, glossy lips, and endless pop music loops. For many, it was a staple in school bags, sleepover bathrooms, gym lockers, and teenage bedrooms. Wearing Dewberry meant you were that girl—or at least aspired to be.
Now, three decades later, The Body Shop is bringing Dewberry back for 2026, responding to overwhelming global demand from dedicated fans. This comeback underscores a timeless truth: nostalgia never truly fades; it simply awaits the perfect moment to re-emerge.
A Thoughtful Glow-Up, Not a Reboot
This relaunch is no dusty re-release. The new Dewberry collection has been meticulously curated with modern textures, updated formulas, and skin-loving ingredients, all while preserving the iconic juicy notes that made it legendary. It's as if Dewberry has matured, adopted excellent skincare habits, and retained its playful spirit.
The emotional power of scent is at the heart of this revival. A single whiff can transport you back to a different era, evoking memories of a younger self and a simpler life. That's the enchanting magic of fragrance, and Dewberry executes it masterfully.
The Shower Moment: Pure Nostalgic Joy
The Dewberry Bath & Shower Gel, priced at $15, offers a gentle cleanse without drying the skin, leaving a soft, signature scent reminiscent of a 90s teen movie bathroom scene. It transforms an ordinary shower into a full sensory experience, making daily routines feel more enjoyable.
Moisturise Like It's 1999
The Body Butter, at $35, is rich, nourishing, and deeply hydrating, providing up to 72 hours of moisture. Enriched with Community Fair Trade Shea Butter, it melts into the skin for a softer, smoother, and glowing finish—turning moisturising into a self-care ritual rather than a chore.
For those on the go, the Body Yogurt ($25) absorbs in seconds, delivers 48 hours of hydration, and avoids any sticky residue. It's ideal for hectic mornings, gym bags, or anyone seeking soft skin without delay.
Handbag Heroes and Scent Icons
The Hand Balm ($10) is a compact yet powerful product, offering rich, non-greasy moisture that absorbs quickly and lasts up to 96 hours. You'll likely find yourself stocking multiple tubes—one for your bag, car, and home.
The Fragrance Mist ($25) provides a light, refreshing Dewberry essence perfect for layering, while the Perfume Oil ($35) stands as the collection's hero. This concentrated, long-lasting oil delivers an intense Dewberry experience, blooming on pulse points to create a true signature scent that 90s enthusiasts will adore.
Why This Comeback Resonates
Dewberry's return is emotional, joyful, and genuinely exciting—a prime example of memory-driven beauty executed flawlessly. For millennials, it's a full-circle moment; for Gen Z, it's a cool, cult discovery; and for others, it's simply a superb scent with a compelling story.
The Body Shop hasn't merely revived a fragrance; they've resurrected a feeling—a time, a vibe, and a version of ourselves that felt carefree and fun. This collection reimagines Dewberry for modern skincare routines, proving that some classics are worth revisiting with a fresh perspective.
