Fenty Beauty has officially launched at Myer stores and online across Australia, bringing the full range of Fenty Beauty, Fenty Skin, and Fenty Eau de Parfum to local shoppers. The move makes it easier for Australians to access the brand that redefined modern beauty with its inclusive shade ranges and viral products.
To celebrate, a pop-up called The Fenty Beauty Markette will run at Pitt Street Mall in Sydney from Thursday, 14 May to Sunday, 17 May. The activation features beauty stations, exclusive gifts with purchases, and a giveaway valued at up to $400, designed to attract crowds and social media attention.
Shoppers can explore best-selling lip combinations, the Gloss Bomb lip glosses, and Fenty Skin's streamlined skincare line. The brand's foundation range, known for its extensive shade diversity, is also available. Myer is offering double points for MYER one members and a complimentary gift on purchases of $99 or more.
Fenty Eau de Parfum, a warm floral fragrance that has gained an almost mythical reputation online, is now exclusively available at Myer in Australia. The perfume has been difficult to access locally until now, making it a key drawcard of the launch.
The pop-up hours are Thursday, 14 May from 12 pm to 4 pm, and Friday to Sunday from 11 am to 4 pm. The event is expected to draw large crowds as beauty enthusiasts seek to experience the products in person and take advantage of the limited-time offers.
