Hailey Bieber's Pre-Rhode Lip Secret Unveiled in Personal Encounter
Long before glazed lips became her signature look and before she built a billion-dollar beauty empire with Rhode, Hailey Bieber had another lip product that was a staple in her daily routine. Now, thanks to a revealing podcast moment, the full story has emerged directly from the founder of the brand involved.
The Candid Podcast Revelation
Speaking on the Tech Powered Luxury podcast, Janna Ronert, founder of IMAGE Skincare, disclosed that Hailey Bieber had been a longtime fan of the brand's Ormedic Balancing Lip Enhancement Complex. Ronert shared that Bieber would frequently post about the product on Instagram, creating organic social media buzz without any formal partnership or endorsement deal.
"We have a lip product called Ormedic... she would be on Instagram and would always post about our product," Ronert explained during the interview. This was not merely a passing social media mention but reflected genuine appreciation that extended well beyond digital platforms.
The Unexpected Hotel Encounter
The story took a remarkably personal turn when Ronert described an impromptu meeting at The Beverly Hills Hotel. She found herself in conversation with both Hailey and Justin Bieber, along with her assistant and two other individuals.
"They struck up a conversation with me and she asked, what do you do? I said, I'm in the skincare business. And she goes, Oh really? What's the brand? I said IMAGE Skincare. She reached over, got her bag and pulled out the Ormedic Lip. I'm very proud of that," Ronert recounted.
This spontaneous handbag reveal represents what many consider the ultimate validation in beauty—an authentic, unscripted endorsement from someone whose beauty choices influence millions. Unlike paid partnerships with carefully crafted campaigns, this moment showcased genuine product loyalty.
What Makes This Lip Product Special?
The Ormedic Balancing Lip Enhancement Complex retails for $54.95 and occupies a premium yet justifiable position in the market. It functions as both a treatment product and everyday essential, designed to deliver noticeable benefits without appearing overdone.
Key features include:
- Moisturizing and softening properties that provide immediate hydration
- Avocado oil and vitamin E for nourishing dry or chapped lips
- A polypeptide complex with palmitoyl tripeptide-five to support firmer, fuller-looking lips over time
- Minimization of fine lines for a more youthful appearance
The formula achieves a natural finish that works well worn alone or layered with other products. Its broad appeal spans different demographics, from teenagers to men and anyone preferring low-maintenance beauty routines.
The Lasting Impact of Authentic Endorsements
This revelation serves as a powerful reminder that sometimes the most effective beauty products are not the most heavily marketed ones, but those that quietly deliver results. In an era dominated by influencer campaigns and paid promotions, Hailey Bieber's genuine enthusiasm for the Ormedic lip balm—demonstrated by literally pulling it from her handbag during a chance encounter—carries significant weight.
The product continues to hold relevance today, even as Bieber has launched her own successful beauty line. It represents a chapter in her beauty evolution that predates her entrepreneurial ventures, offering insight into the products that shaped her routine before she began shaping beauty trends herself.
