Global beauty brand Merit is launching its second mascara, the Clean Volume Tubing Mascara, in Australia on June 26, priced at $44. The 7You team secured early access and tested the formula, which promises to lengthen and lift lashes without clumping, smudging, or flaking.
First Impressions: Small Wand, Big Results
The wand is notably small, which initially raised concerns about clumping. However, testers found it delivers length and lift, even on naturally straight lashes. After a few weeks of use, the formula adapted to application style, enhancing lash appearance.
Performance and User Feedback
According to Merit, 100% of trial users reported lashes looked sleek and defined rather than heavy, while 83% agreed they would replace their current mascara with this product. The formula is free from flaking and smudging, and it wipes away easily at the end of the day.
Tester Experiences
One tester noted the brush is perfectly shaped to separate and coat lashes without excess product, though initial fallout was attributed to heavy application. After daily wear for over a month, the mascara became a go-to for both quick morning use and evening touch-ups. Another tester with straight, downward-pointing lashes found it provided noticeable lift and curl, earning recommendations to friends.
