The cult-favourite skincare brand, The Ordinary, has officially landed on Amazon Australia as of May 27, offering a new direct storefront for customers in Australia and New Zealand. This move marks a significant step in the brand’s mission to make ingredient-led skincare accessible to all, regardless of budget.
Authenticity and Convenience for Australian Shoppers
The launch ensures that customers can now shop directly from the brand on amazon.com.au with the assurance of authenticity, quality, and speed. The Amazon storefront provides a seamless shopping experience, allowing access to The Ordinary’s bestselling products, with the added convenience of fast and free shipping for Prime members.
Brand Commitment to Democratizing Beauty
Jesper Rasmussen, Global Brand President of The Ordinary, expressed excitement about the collaboration: “As a brand committed to democratizing beauty, we’re thrilled to bring The Ordinary to Amazon in Australia and New Zealand. This collaboration offers our customers another reliable, secure, and convenient way to purchase our skincare. This will enable us to provide safe and effective delivery on our promise of science-driven beauty. With customers at the heart of everything we do, we’re excited to see this collaboration with Amazon grow.”
Bestselling Products and Personal Favorites
The bestselling buys include Hyaluronic Acid for as little as $15, a giant Squalane Cleanser for $36.50, and Retinol for $15.80. Shoppers can browse by product type such as Serums or Moisturisers, as well as by skincare concern. Whether your skin is dry and dehydrated or you’re dealing with textural irregularities, there is something for everyone.
A personal pick is the Rice Lipids + Ectoin Microemulsion, priced down to $28.16. This product is ideal as a deep and richly intensive moisturiser after a shower in the evening. It has already amassed a five-star rating from other countries and won dozens of awards.
Serums and Skincare Favourites
Serums like the Hyaluronic Acid 2% and Niacinamide 10% quickly became skincare favourites. The Ordinary Rice Lipids + Ectoin Microemulsion is another standout product, now available at a reduced price on Amazon Australia.
Background of The Ordinary
Founded in 2016 by Brandon Truaxe, The Ordinary began with a simple yet powerful idea: to challenge the beauty industry by offering high-quality skincare at accessible prices. More than 10 years later, from the brand’s home in Toronto, The Ordinary has redefined what skincare can be. In a crowded industry where complex and costly products dominated, The Ordinary’s straightforward, high-performance solutions caught the attention of skincare users around the world.
Amazon Australia’s Perspective
David Kendrick, Amazon Australia’s beauty lead, commented: “The Ordinary has become a go-to brand for Australians who love effective, ingredient-first skincare, and we are so happy to welcome The Ordinary on amazon.com.au. We know how passionate Aussie customers are about building their skincare routines with products that truly deliver results, and now they can shop The Ordinary’s full range with the convenience of fast and free delivery for Prime members. Whether you’re a long-time fan stocking up on your holy grail Niacinamide 10% + Zinc 1% serum or discovering the brand for the first time, we’re making it easier than ever to get your hands on these cult-favourite products. We’re really excited to see customers embrace this launch and continue to make their skincare routines more accessible and affordable.”
For more information and to shop The Ordinary at Amazon Australia, customers can visit the dedicated storefront on amazon.com.au.
