In the fast-paced world of beauty TikTok, where hero products come and go with dizzying speed, one recent sensation arrived with undeniable star power. Real Housewives of New York icon Bethenny Frankel took to the platform and, with a single casual endorsement, fundamentally altered the landscape of affordable makeup. In front of her massive audience of 3.4 million followers, she bestowed a stunning title upon the No7 Pro Artist Soft Glow Cream Bronzer, declaring it the "drugstore cream bronzer better than Chanel."
The Aftermath of a Viral Declaration
What followed was nothing short of digital pandemonium. The beauty community erupted into a frenzy of excitement and curiosity. Comparisons to the iconic French luxury brand began circulating at a rapid pace, transforming an accessible product into an object of intense desire. The immediate consequence was a complete sell-out across Target stores in the United States, as beauty enthusiasts scrambled to get their hands on this suddenly legendary bronzer. Almost overnight, this affordable item from the drugstore aisle was basking in the kind of hype typically reserved for high-end luxury counters.
Australian Debut with Main Character Energy
Now, that same viral phenomenon has made its long-awaited journey to Australian shores, and it is arriving with undeniable main character energy. The exact product that sparked a thousand TikToks and earned Bethenny Frankel's lavish praise is finally available for local beauty lovers to experience firsthand. This marks a significant moment for the Australian beauty market, bringing a globally discussed item directly to consumers.
No7 Pro Artist Range Launches in Australia
This week heralds the official Australian debut of the entire No7 Pro Artist makeup collection. This curated range consists of twelve carefully selected pieces, all designed with a singular mission: to deliver professional-grade makeup performance to everyday consumers. The brand itself is already a formidable presence in the United Kingdom, celebrated for its high-performance formulas that work beautifully in real-world conditions, not just under perfect studio lighting.
A defining feature of the Pro Artist line is its remarkably accessible pricing. Every single item in the collection is priced under forty dollars, a fact that makes the frequent comparisons to luxury brands like Chanel even more astonishing. The entire collection is an exclusive offering at Priceline pharmacies nationwide, providing Australian shoppers with easy access.
What's in the Pro Artist Collection?
The range is thoughtfully compiled to cover essential makeup categories, offering products that feel like they were pulled straight from a professional makeup artist's kit. Shoppers can explore:
- Complexion heroes like the Base Perfecting Primer and Luxe Liquid Blush.
- Lip staples including the Lip Shine Oil, Matte Muse Lipstick, and Precision Edit Lip Liner.
- Eye essentials such as the Runway Ready Brow Gel, 12 Hour Artist Pencil, and That’s A Wrap Tubing Mascara.
- Finishing products like the Set the Scene Loose Setting Powder and Finishing Touch Fixing Mist.
- Versatile multi-use items like the Colour & Glow Lip & Cheek Multi-Stick.
Despite this impressive lineup, the undisputed star of the show remains the bronzer that started it all.
The Chanel-Comparable Cream Bronzer
The No7 Pro Artist Soft Glow Cream Bronzer is the product that launched a social media revolution. Available in two universally flattering shades—Light Glow and Medium Glow—it boasts a uniquely creamy and blendable texture. This formula is designed to melt seamlessly into the skin, creating a natural, second-skin effect rather than sitting visibly on the surface.
The result is a soft, sculpted, and sun-warmed glow that avoids common pitfalls like excessive shimmer or unflattering, muddy undertones. Originally priced at $38.99, it is currently available at Priceline for a promotional price of $26.99. For a product that has been directly name-checked against Chanel by a celebrity of Bethenny Frankel's stature, this price point feels almost revolutionary. It is the kind of beauty find that can make your complexion look effortlessly healthy, radiant, and put-together, regardless of your actual daily routine.
A Full Pro Kit Without the Pro Price
The broader Pro Artist collection represents an opportunity for Australian makeup lovers to build a complete, professional-caliber kit without confronting intimidating luxury price tags. Each of the twelve products is formulated to feel elevated and effective, democratising high-quality makeup artistry. While Bethenny Frankel's viral moment ignited the initial firestorm of hype, the arrival of this range at Priceline is poised to create a sustained impact on the local beauty scene, proving that exceptional performance can indeed be found at an accessible price.
