Lunar New Year arrives on February 17, 2026, marking the beginning of the Year of the Horse in Chinese astrology. This symbolic animal represents movement, optimism, and a surge of renewed energy, setting a tone for momentum over stagnation and progress rather than chasing perfection. It is a season that inspires routines aligned with modern living, where food naturally takes centre stage as families and friends gather to share meals and reset intentions for the year ahead.
Celebrating with Thoughtful Kitchen Rituals
Lunar New Year traditions emphasise the quiet joy of cooking at home, inviting loved ones over, and lingering at the table to savour moments together. It is about transforming everyday meals from mundane chores into meaningful rituals, supported by tools that enhance the experience. This year, Magimix embraces this energy with a series of Lunar New Year offers designed to be genuinely thoughtful rather than merely promotional.
Magimix: A Legacy of Durability and Performance
Designed and manufactured in France, Magimix has spent over five decades crafting kitchen appliances that prioritise durability, performance, and real-life usability. These machines are built to handle both weekday dinners and celebratory feasts with equal finesse. There is a reassuring quality in investing in a brand that has remained consistently reliable while kitchen trends fluctuate. Magimix appliances are renowned for their longevity and timeless design, earning a loyal following among passionate home cooks and professional chefs alike.
Notably, culinary icons such as Jamie Oliver, Yotam Ottolenghi, and Nigella Lawson are known to use Magimix in their own homes, underscoring its esteemed reputation behind the scenes. For Lunar New Year, Magimix promotes a mindful approach to purchasing, focusing on quality pieces that foster healthier, happier cooking habits for years to come, rather than quick upgrades that end up forgotten in cupboards.
Exclusive Lunar New Year Offers
The standout offer is the Cook Expert Red, available for $1,099 at over 50 per cent off the recommended retail price. This bold red edition is available exclusively from February 16 to 22, perfectly timed for Lunar New Year celebrations. It offers an all-in-one cooking solution, enabling the preparation of nourishing meals with minimal effort while keeping cooks engaged in the process. This appliance is designed to earn its permanent place on the kitchen bench.
Bundles for Everyday Resets
For those looking to refresh daily routines, the Food Processor and Blender bundle has been reduced from $2,549 to $1,249, offering savings of up to 40 per cent. These bundles include practical accessories that streamline meal preparation, whether chopping vegetables for weeknight stir-fries, blending sauces, or experimenting with new seasonal recipes.
The cult favourite Gelato Expert is back in stock after selling out prior to Black Friday, highlighting its popularity. Now priced at $1,399 with up to 20 per cent off, it allows for homemade gelato, ice cream, and sorbet whenever inspiration strikes. This appliance feels indulgent yet surprisingly practical, ideal for families or those who enjoy entertaining guests.
Elevating Simple Pleasures
Rounding out the Lunar New Year offers is the Vision Toaster and French bread board bundle at $599, reduced by over 35 per cent. Thoughtfully designed and undeniably chic, it pairs a sleek toaster with a unique French bread board, transforming simple rituals like breakfast and afternoon tea into moments worth savouring.
Embracing the Year of the Horse with Confidence
Whether preparing traditional Lunar New Year dishes, experimenting with new recipes, or setting positive intentions for 2026, Magimix supports a confident transition into the Year of the Horse. This is about cooking that complements your lifestyle, saves time, and nourishes loved ones without compromising on quality or joy. Sometimes, the most meaningful resets indeed begin right in the heart of the home—the kitchen.
