The long-standing Australian tradition of shouting a round of drinks for mates at the pub is increasingly becoming a relic of the past, as mounting cost-of-living pressures force many to abandon this social ritual in favour of paying their own way.
Decline of an Iconic Ritual
Once immortalised in film and culture, the pub shout—where friends take turns buying drinks for the group—is now on the decline. A recent survey from payment provider Tyro reveals that one in three Australians are less likely to purchase a round, with over half altering their drinking habits due to financial constraints.
Divided Opinions on Tradition
Pub-goers are split on whether the tradition should endure. "It's the Australian rule and it should be propagated," one enthusiast argued, while another admitted, "I'm not buying anyone a drink. It's too expensive now these days." A traditionalist even stated, "You don't drink with them," when asked about those who avoid shouting.
Economic Pressures Drive Change
Rising drink prices are a key factor in this shift. At a Brisbane pub, for example, the cheapest schooner costs $9.20, with the most expensive reaching $14.50—meaning five schooners could exceed $70. "It's ludicrously expensive, but I drink a cheaper beer, so I'm not unhappy," one drinker noted.
Impact on Pubs and Socialising
Publican Angela Gallagher, chief operating officer of Gallagher Hotels, acknowledged the trend, saying, "It's not a cheap thing to do, I understand that, but I think it's a generational thing." Pubs are now seeing patrons order fewer rounds, opting instead for more food and using QR codes to pay individually. "You know, restaurants, they're definitely splitting bills," Gallagher added.
Future of Social Norms
Tyro CEO Nigel Lee commented, "We're going out, we're just doing the socialising in different ways." Despite the decline, some remain committed to the tradition, with one pub-goer insisting, "Always. It's a commitment," when asked about honouring a shout. This evolving dynamic highlights how economic realities are reshaping cherished Australian customs.
