Female voters have abandoned Labor for One Nation for the first time, as support for Pauline Hanson's party eclipsed that of men. The latest Sky News/YouGov Pulse poll confirmed One Nation is now the most popular party in Australia.
Historic Surge in Primary Vote
Senator Hanson's party landed a historic 29 per cent of primary voting intention in the poll, marking a meteoric 23-point surge since the 2025 federal election. The survey, conducted between May 26 and June 2, also showed women now supported the once-minor party more than men for the first time.
Nearly a third of all female respondents, 32 per cent, supported One Nation. Just 23 per cent supported Labor. Comparatively, 27 per cent of men supported Senator Hanson's party, while a further 30 per cent would vote for the current government again.
Shift in Traditional Support Base
The result marks a significant departure from One Nation's traditional support base. In past Pulse polling, the party consistently performed more strongly among men than women. The shift comes as cost of living pressures continue to dominate voter concerns across both sexes, potentially reshaping traditional voting assumptions.
In the latest poll, cost of living emerged as the top concern for both female and male voters. About 47 per cent of women ranked it as the most important issue facing Australia, while 10 per cent said immigration was their main concern. Managing the economy and government debt, and housing affordability followed.
One Nation Leads in New States
The latest Pulse poll also showed One Nation pipped Labor in two new states. Pauline Hanson's party led South Australia and New South Wales in federal voting intention for the first time. The once-minor party also retained its lead in Victoria and Queensland.
One Nation has jumped four points to pass Labor in NSW since Sky News' end of May survey, leading 28–26. In South Australia, One Nation jumped three points to lead Labor 31–30. Labor continued to safely lead voting intention in Western Australia, as well as the combined territories and Tasmania. The party held WA 32 per cent to One Nation's 23 per cent and the territories by 39 per cent to One Nation's 29 per cent. The Coalition remained buckled into third place in each individual jurisdiction.
National Voting Intention
The fresh polling found 29 per cent of Australian voters would cast their ballot in favour of One Nation were an election held today. Labor trailed with 26 per cent of primary voting intention, followed by the Coalition with 20 per cent. Labor's result marked a two per cent slide; One Nation's, a four per cent gain. The government continues to lead One Nation on a two-party-preferred basis, 52.5 to 47.5. Labor only leads the Coalition 51.5 to 48.5.
