Bailey Smith in Talks with Channel 7 for AFL Analyst Role to Revamp Image
Controversial Geelong superstar Bailey Smith is currently in discussions with Channel 7 to take on a game-analyst role during AFL matches, according to veteran AFL journalist Caroline Wilson. Wilson has revealed that Smith, aged 25, is actively seeking an image makeover and is eager for the public to see a different, more intellectual side of his personality.
Smith's Desire to Showcase Football IQ
In a recent appearance on Channel 7's The Agenda Setters, Wilson disclosed that Smith wants football enthusiasts to recognize his deep understanding of the game. "What I have found out in the last couple of days is that Bailey Smith wants football people to see a new side of Bailey Smith and that is his footy IQ," Wilson stated. "He wants to work for Channel 7 on game days." Wilson believes this transition could materialize as early as this year, with Smith potentially analyzing games at half-time, pre-game, or post-game segments.
Geelong's Support and Media History
Geelong Football Club is understood to be supportive of this venture, as the club has a longstanding tradition of allowing its staff to engage in media roles. For instance, Geelong senior assistant Nathan Buckley regularly appears on Fox Footy every Monday night. The club views this opportunity as beneficial for Smith's personal development and is backing the discussions to finalize the arrangement.
Background and Public Image Challenges
This potential TV role represents a significant opportunity for Smith to reshape his public image following a tumultuous off-field year in 2025, despite his strong on-field performances. Smith's controversial antics often landed him in trouble last year, even prompting a secret visit from AFL boss Andrew Dillon to discuss his headline-grabbing indiscretions. With over 420,000 Instagram followers, Smith is already a social media sensation and a frequent subject of entertainment writers, who closely follow his love life and other non-football activities.
Future Prospects and Management Efforts
While Smith is not expected to appear as a special commentator during live matches immediately, Wilson noted that his management is actively working to secure the deal. The discussions are progressing with Geelong's approval, highlighting a collaborative effort to integrate Smith into the media landscape while enhancing his professional growth.
