Kenya has introduced a new mobile game called 'Free Me' as an innovative tool to combat gender-based violence (GBV) among young people. The game, developed by the non-profit organization BRAC in partnership with the Kenyan government, aims to educate players on recognizing, preventing, and responding to GBV through interactive storytelling and decision-making scenarios.
Game Features and Objectives
'Free Me' places players in the role of a young Kenyan navigating various social situations where GBV may occur, such as in relationships, at school, or in public spaces. Players must make choices that influence the outcome, learning about consent, healthy relationships, and available support services. The game includes modules on sexual harassment, intimate partner violence, and harmful cultural practices like child marriage.
According to BRAC, the game targets adolescents aged 13 to 19, a demographic particularly vulnerable to GBV. A 2020 survey by the Kenyan Ministry of Health found that 45% of women aged 15-49 had experienced physical or sexual violence, highlighting the urgent need for prevention education.
Government and Partner Support
Kenyan Cabinet Secretary for Gender, Aisha Jumwa, praised the initiative, stating, 'This game empowers our youth with knowledge and skills to stand against violence. It is a creative step towards a safer Kenya.' The game is free to download and available in English and Swahili, with plans to add more local languages.
BRAC's Kenya Director, Dr. John Ochieng, emphasized the game's potential reach: 'With over 90% mobile phone penetration in Kenya, this game can educate millions who might not access traditional programs.'
Impact and Future Plans
Initial pilot tests in Nairobi and Kisumu showed a 30% increase in knowledge about GBV among players. The game also provides links to hotlines and shelters for those seeking help. The government plans to integrate 'Free Me' into school curricula and community youth programs.
This launch coincides with Kenya's ongoing efforts to strengthen legal frameworks against GBV, including the Sexual Offences Act and the Prevention of Domestic Violence Act. However, implementation remains challenging due to cultural stigma and limited resources.
By harnessing mobile technology, 'Free Me' offers an accessible, engaging way to foster early intervention and change social norms, potentially reducing GBV rates in the long term.
