The risk of injury and death has led to a new permanent nationwide ban on baby bottle self-feeding devices in Australia. From May 26, 2026, it will be illegal to supply hands-free products designed to position a baby bottle so an infant can self-feed without adult help or supervision.
Why the Ban Was Imposed
These devices have been deemed dangerous because they increase the likelihood that caregivers will miss vital signs of distress in babies, such as gagging or discolouration. The Australian Competition and Consumer Commission (ACCC) deputy chair Catriona Lowe stated: Baby bottle self-feeding devices pose an unacceptable risk of injury or death to infants due to choking, suffocation, and aspiration. Babies lack the ability to regulate milk flow or remove the bottle from their mouths themselves.
The devices can also lead to head injuries, tooth decay, overfeeding, incorrect latch, and developmental issues, according to the watchdog. Lowe emphasised: This permanent ban makes clear that products which undermine safe infant feeding practices will not be tolerated in the Australian market.
International Comparisons
Australia’s restrictions are similar to those already in place in Canada, Ireland, and the United Kingdom. Businesses are prohibited from manufacturing, advertising, or selling these hands-free feeding solutions. Non-compliance carries significant penalties, including multimillion-dollar fines for individuals and corporations.
Assistant Minister for Productivity, Competition, Charities and Treasury Andrew Leigh commented: These devices promise convenience, but they can create life-threatening risks. Feeding time should always involve close adult supervision. By removing hazardous products from the market, we are strengthening consumer protections where they matter most.
Background of the Ban
The ban follows a warning issued in August 2024 and an investigation into the safety of the devices after they were linked to deaths overseas. Families are urged to check their homes and immediately stop using bottle-propping devices. Lowe advised: We urge consumers to stop using these devices immediately and to always actively supervise babies during feeding.
The ban does not apply to nursing systems that support breastfeeding, sippy cups, trainer cups, or straw cups used for drinking rather than as a baby’s sole source of nutrition.
