A Purple Bloodline: Three Generations of Chocolate Craft
In the heart of Tasmania, the Cadbury factory in Claremont is home to a remarkable story of loyalty that spans three generations and nearly two centuries. Jamie Salter, a veteran employee, often jokes that his blood runs purple, a testament to his deep connection with the iconic confectionery brand.
Following in the footsteps of his mother and father, Salter has dedicated his career to producing the sweet treats Australians adore. This year marks his 38th year with the company, pushing his family's collective service to an astonishing almost 180 years. This isn't an isolated case at the factory, where the average staff tenure is a significant 20 years.
From a Father's Suggestion to a Lifelong Career
Jamie's journey began at 17, guided by his father's advice. "I hadn't decided what I wanted to do so my father said, 'Why don't you come up to Cadbury and work?'" he recalls. What was intended as a one-year trial turned into a 38-year passion. "It's the people that keep me here and the opportunities. That's why I've stayed for so long," Salter explains, highlighting the community and professional growth he's experienced.
This tradition of employing families is woven into the very fabric of Cadbury's history, dating back to George and Richard Cadbury, sons of founder John Cadbury, who purchased the Claremont site in 1920. The first blocks of chocolate rolled out in 1922, and today, the facility is a powerhouse, producing over 60,000 tonnes of chocolate annually, equating to more than 200 million blocks.
Embracing Change and Building Skills
The factory has evolved dramatically over the decades. Significant investment in automation and robotics has been matched by a strong commitment to upskilling the workforce. "We teach our operators maintenance skills," says Salter, detailing a proactive approach. "Instead of them having to stop and wait for equipment to be fixed, the operators are trained with the skills to do minor repairs. So it's not just about pressing buttons anyway, it's about the opportunity to get skills and grow yourself."
This philosophy of internal development has provided Salter with global opportunities, including travels across Asia and Europe to inspect equipment and visit other plants. "It makes you proud to say you work here," he shares.
The Legacy Continues with a Third Generation
The Salter family's sweet legacy is now being carried forward. Jamie's son, Kaden, aged 30, started working at the Claremont factory this year, officially ushering in the family's third generation of chocolate makers. "I think he's pretty ambitious and would like to grow through the business," Jamie says with pride, confident that Cadbury will offer his son the same rich opportunities for advancement that he enjoyed.
This enduring story is more than just about making chocolate; it's a testament to a company culture that fosters loyalty, values its people, and builds careers that span generations, creating a truly purple-blooded lineage in Australian manufacturing.
