The Northern Territory property market is experiencing unprecedented exposure to buyers across Australia and internationally, thanks to the extensive reach of realestate.com.au. Leading sales agent Braden Menzies confirms this digital expansion is transforming how properties are sold in the region.
Digital Platform Drives Property Competition
Braden Menzies, director of Real Estate Central, emphasises that visibility equals value in today's property landscape. "I would never sell my own home without being on realestate.com.au," Mr Menzies stated firmly.
He explained the fundamental principle driving his confidence in the platform: "The first thing you learn in real estate is that you can't sell a secret." The correlation between audience size and selling price forms the core of his approach. "The more people that know a property is for sale, the more competition exists and the higher the selling price becomes."
Northern Territory Properties Gain International Attention
The digital gateway has particularly benefited the Northern Territory market, opening doors to buyers who previously had limited access. Interstate and overseas purchasers are actively using the platform's search functions to identify suitable properties, with many focusing on proximity to preferred schools.
Mr Menzies revealed that realestate.com.au generates the majority of buyer inquiries compared to other marketing methods. The platform's dominance in the digital property space makes it an essential tool for serious vendors.
Trust and Experience Underpin Platform Success
The REA Group's reputation as a market leader plays a crucial role in its effectiveness. "If someone's selling a 6, 7, 8 or $900,000 house, they want to know they are in safe hands," Mr Menzies explained.
He highlighted the company's comprehensive market knowledge and pioneering status: "Realestate.com.au is safe and secure in terms of they know what they are doing. They've got the property market covered. They were the first ones, they've got the experience and they know how the consumer shops."
Despite some vendors considering off-market sales in current conditions, Mr Menzies warns this approach carries significant financial risk. "Most sellers are chasing the highest price and it's very hard to get that premium price without competition created through realestate.com.au," he cautioned.
The platform serves as essential insurance for property sellers, ensuring maximum exposure and optimal selling conditions in an increasingly connected marketplace.
