In a significant development for Australian online retail, Amazon Australia has announced a strategic partnership with the beloved family-owned grocer, Harris Farm Markets. This collaboration marks the first time that fresh food items will be available on Amazon.com.au, expanding the platform's grocery offerings beyond its existing selection of over 55,000 non-perishable items and everyday essentials.
A New Era for Grocery Shopping in Sydney
The revolutionary service is launching initially in select postcodes across Sydney, targeting more than 80 suburbs. Areas include the Inner City, Inner West, and surrounding locales from Double Bay to Lakemba and Rhodes to Rockdale. Amazon has outlined ambitious plans to expand this service across the entire Sydney metropolitan area throughout the year, promising to bring convenience to a wider audience.
How the Service Works
Customers can now access Harris Farm's premium range of fresh fruit and vegetables, quality meats, and specialty artisan products through a dedicated storefront on Amazon Australia. Orders are fulfilled directly from Harris Farm's Leichhardt store, with last-mile delivery handled by Amazon Flex partners. To ensure product freshness, deliveries utilise specialised insulated and chilled packaging.
Key features of the service include:
- Same-day or next-day delivery options
- Scheduled two-hour delivery windows for added convenience
- Unattended delivery options available
- A minimum order value of $50
- No additional service or bag fees; customers pay only for groceries and applicable delivery charges
Launch Incentives and Membership Benefits
To celebrate the launch, Amazon is offering a special promotion: customers will receive $10 off their first Harris Farm order of $100 or more by using the code 10HFMFIRST. Furthermore, Prime members will enjoy free shipping on Harris Farm orders over $100, while non-Prime members qualify for free shipping on orders exceeding $200.
Executive Insights on the Partnership
Arno Lenior, Director of Prime for APAC at Amazon, explained the rationale behind this move. "Aussies told us they wanted fresh groceries delivered fast, and we listened," he stated. "Everyday Essentials is one of our fastest growing categories in Australia. With thousands of Aussies already turning to Amazon Australia for pantry and personal care items, it felt like groceries were the missing piece."
Lenior emphasised the alignment of values between the two companies, noting, "Harris Farm shares our commitment to quality and supporting local suppliers, making them the ideal partner as we bring fresh grocery delivery to Australian customers."
Angus Harris, co-CEO of Harris Farm Markets, expressed enthusiasm for the collaboration. "Harris Farm Markets has spent more than 50 years building trusted relationships with farmers and producers," he said. "We're excited to team up with Amazon. They share our passion for putting customers first, and their logistics expertise helps us get more of the good stuff to more homes, more reliably."
Harris added that this partnership allows the company to remain competitive in the grocery sector without compromising on its reputation for top-quality products at great value.
Future Expansion Plans
The initial launch will see orders fulfilled from the Harris Farm store in Leichhardt. However, plans are already in place to integrate additional Harris Farm stores throughout the year, significantly expanding the service's reach to more Sydney residents. This expansion is part of a broader strategy to enhance convenience and accessibility for Australian consumers seeking premium grocery options online.
Customers interested in exploring the new offering can visit Amazon.com.au/HarrisFarmMarkets or select the Harris Farm store tab directly on the Amazon Australia website to begin shopping.
