Australian shoppers are getting an early Christmas present this year, with Boxing Day sales launching well before December 26. Retailers have unleashed some of the most aggressive discounts ever seen, offering savings of up to 70% on big-name brands across technology, fashion, beauty, and home goods.
Early Bird Bargains: Deals You Can Shop Now
While the official date is Friday, December 26, countless stores have already begun their massive end-of-year sales events. This strategic move allows consumers to snap up bargains ahead of the traditional Boxing Day rush. From robotic pool cleaners to premium mattresses, if it's on your shopping list, it's likely now on sale.
In the tech sphere, standout offers include the Tineco Floor One S7 Stretch STEAM wet/dry vacuum, which has been slashed by $300 down to $899. Robotics specialists are also competing for attention: ECOVACS is offering up to $1,300 off its premium home robotics, while Aiper has pool vacuum deals running until December 31.
Major retailers are predicting a frenzy. Big W, hosting a huge sale with 40-50% off, expects to sell over 3,000 Dyson V8 Origin vacuum cleaners and a staggering 10,000 PlayStation 5 consoles. Meanwhile, Kogan has cut prices by up to 70% on top tech items.
Category-by-Category Discount Guide
The sales encompass virtually every consumer category. In home goods, Forty Winks is running a 50% off mattress sale, featuring lines like the Sealy Posturepedic Acclaim Alpine. Fashion retailers are equally competitive, with brands like Jag, SABA, and Bassike offering up to 50% off. The beauty and grooming sector is bustling with promotions, including Lash Therapy's sitewide discount of up to 75%.
For fitness enthusiasts, Adidas is offering 50% off plus an extra 10% at checkout, and Peloton has slashed up to $750 off select packages. Travel hasn't been forgotten either, with Hawaiian Airlines promoting flights from Sydney to Honolulu from $849.
What Are the Boxing Day Sales?
Boxing Day, falling on December 26, has evolved into one of the year's premier shopping events alongside Black Friday and Cyber Monday. Traditionally a chance for retailers to clear old stock before the New Year, it now features curated deals on both outgoing and new inventory. The sales period typically extends through January, giving shoppers ample time to hunt for bargains.
This year's early start and depth of discounts signal a highly competitive retail landscape, with stores vying for consumer dollars in the crucial post-Christmas period. With hundreds of thousands of items, from cosmetics to consoles, expected to be snapped up, the message for bargain hunters is clear: the best deals are already live.
