Australian bargain hunters can start celebrating early as one of the country's favourite online retailers, Kogan, has jumped the gun on the traditional post-Christmas shopping frenzy. The company has officially launched its highly anticipated Boxing Day sale today, December 22, slashing prices by as much as 70 per cent across a huge range of products.
Massive Discounts Across Every Category
The sale covers virtually everything Kogan is known for, from electronics and home appliances to furniture, gaming gear, and wearable technology. Shoppers looking for specific brands can find spectacular savings, including up to 75 per cent off Ovela products and hefty discounts on Fortis. Popular items like Crocs shoes have been reduced by 55 per cent, while major brands like Samsung and Garmin are also seeing cuts of 55 per cent and 45 per cent respectively.
For those eyeing tech upgrades or fitness goals for the new year, the sale is a prime opportunity. Significant markdowns are also available on Google products, Segway personal transporters, and Insta360 cameras. The retailer's own products are featuring some of the most eye-catching deals, including a colossal 100-inch QLED 4K Smart TV now priced at $2,599, down from an original $6,999.
Key Sale Dates and Consumer Trends
The FIRST Access sale period begins immediately for members, with non-members able to join from Christmas Day, December 25. The retailer is sweetening the deal with free shipping running from December 26 until December 31. The entire sale event will officially conclude on January 4.
This early launch aligns with new consumer insights from Kogan, which reveal that Australians are becoming more strategic shoppers amid cost-of-living pressures. The data shows that 92 per cent of consumers have made a purchase during the Boxing Day sales period in the last three years, confirming its status as a major retail event. Furthermore, a third of Australians (33 per cent) deliberately delay major purchases to capitalise on Boxing Day discounts.
Online and mobile shopping are predicted to reach record levels, with 83 per cent of shoppers planning to use these channels. Despite economic concerns, over half (52 per cent) of Australian shoppers still intend to spend, with a significant portion planning to outlay between $200 and $499.
What Are the Boxing Day Sales?
Boxing Day, falling on Friday, December 26 this year, is the day after Christmas. The sales associated with it have evolved into one of the biggest shopping opportunities of the year, rivaling Black Friday and Cyber Monday. Traditionally a chance for retailers to clear old stock, it now features major price drops on a wide array of goods, with promotions typically running through into early January.
For Australians looking to stretch their dollar further, Kogan's early-bird sale offers a head start on securing some of the best deals of the season.
