For many small business owners across Australia, success is measured not just in profit, but in purpose. In the heart of Devonport, on Tasmania's northwest coast, one establishment embodies this philosophy perfectly.
A Treasure Trove with a Heart
John Cole, the owner of the almost legendary Antique Emporium in Devonport, has been serving the community for 23 years. His four-storey treasure trove is a labyrinth of antiques, collectables, vintage items, and retro finds. It houses an astonishing 15,000 old books, French-styled furniture, exclusive wrought iron pieces, and much more. While it's a bucket-list destination for antique lovers from across the country, its true value lies far beyond its inventory.
The Emporium has evolved into a genuine community centre, a place where locals find more than just objects. John Cole observes that many lonely individuals, craving basic human interaction that is often missing in modern retail, come in primarily for company. "As a small-business owner, this makes me proud to know that I make a difference to these people and that is my success as a small-business owner, not my wealth," he says.
The Real Business is People
This people-first approach is powerfully illustrated by one long-term customer. A disabled man who faces social isolation has maintained a continuous lay-by at the Emporium since its first week of operation 23 years ago. "We are his family in a sense," John explains. "That's the real business we're in."
This focus on community is no accident. Over a remarkable 45-year career, John Cole has run five vastly different ventures, from a soap franchise to a courier company and children's entertainment. The common thread connecting them all? "It was always about people," Mr. Cole affirms. "We're here for those who need us. And they come from across Australia."
Financial Backing for a Community Mission
Behind the scenes, Westpac has provided crucial support to help the Antique Emporium thrive. The bank's assistance includes a line of credit that manages large import costs and streamlines international payments. "They've made overseas payments smoother, cheaper, and more secure," John says. "That lets me focus on what matters."
Anthony Mathews, Westpac's SME & Small Business national general manager, emphasised the importance of this financial partnership. He noted that for importers like John, an overdraft facility is critical. "That $80,000 container arriving from China needs to be paid for, even though the stock might take a number of years to sell," Mr. Mathews explained. "Having that line of credit means he can operate confidently and seize opportunities without cashflow stress."
After more than two decades, Devonport's Antique Emporium stands as a powerful testament to a business model where community connection and customer care are the most valued commodities of all.
