Far North Queensland is experiencing a spectacular tourism injection worth an estimated $13 million this week as thousands of business delegates converge on Cairns for a major corporate conference.
Major Business Event Delivers Economic Windfall
Approximately 2800 Amway Australia independent business owners and their families have begun arriving in the tropical city, transforming the region into a hub of corporate activity and tourist spending. The delegates are attending Amway's annual ANZ Achievers' Conference, running from Wednesday through Friday at the Cairns Convention Centre.
This substantial gathering represents one of the largest business events to hit Cairns in recent times, with the economic benefits rippling across accommodation providers, restaurants, tour operators, and retail establishments throughout the region.
Conference Schedule and Local Impact
The conference program combines business sessions with ample opportunities for delegates to experience the best of Far North Queensland's attractions. While serious business discussions fill the daytime schedule at the convention center, evenings and free time are dedicated to exploring what makes Cairns a world-class destination.
Tourism Tropical North Queensland CEO Mark Olsen expressed enthusiasm about the event's timing and impact. "This is a fantastic way to start the new year, with more than 2800 visitors here for four nights," Olsen stated. "They'll be out and about experiencing everything the region has to offer."
Olsen highlighted the significance of securing such substantial business events during what has traditionally been a quieter period for tourism. "January can be challenging following the school holiday period, so to have an event of this magnitude is wonderful news for tourism operators," he explained.
Extending Stays Across Tropical North Queensland
Many delegates are maximizing their Queensland experience by extending their stays beyond the conference dates. "We know many are staying on after the conference to holiday in the region, with some travelling as far as Cape York," Olsen revealed.
This pattern of extended visitation demonstrates the powerful role business events play in introducing new visitors to regional destinations who might otherwise never discover them. The economic impact extends well beyond the conference dates as these visitors explore further afield.
The conference comes at a perfect time for local operators who have been navigating challenging market conditions. "This is a welcome boost following a tough period with the rising cost of living impacting domestic travel," Olsen noted, acknowledging the broader economic pressures affecting the tourism sector.
Tourism Tropical North Queensland has been actively pursuing more business events like the Amway conference, recognizing their substantial economic contribution and ability to fill accommodation during traditionally softer periods.
The success of this event underscores Cairns' growing reputation as a premier destination for corporate conferences and major business gatherings, combining excellent facilities with unparalleled access to world-renowned natural attractions.
