Australian travellers have embraced Flight Centre's new loyalty program with unprecedented enthusiasm, earning a staggering 20 million points within the first 24 hours of its launch. The explosive response to World360 Rewards demonstrates the strong appetite among Australians for travel value and rewards.
What is World360 Rewards?
Flight Centre unveiled its game-changing loyalty program this week, creating what the company describes as a completely new approach to travel rewards. Unlike traditional airline-specific programs, World360 Rewards is designed to provide value across every aspect of a holiday experience.
James Kavanagh, Flight Centre Global Leisure Chief Executive Officer, called the program revolutionary for Australian travellers. "With World360 Rewards you earn points on every flight, every fare class, every airline, as well as all the other important parts of your holiday booking including hotels, cruises, tours and experiences," Mr Kavanagh explained.
The Triple-Dip Advantage
The program's most compelling feature is what Flight Centre calls the "triple-dip" mechanic. This allows members to accumulate World360 Rewards points while still earning their regular airline miles and credit card points on the same booking.
"This triple-dip mechanic of World360 Rewards delivers one of the fastest paths to travel rewards in the Australian market and ultimately gets Aussies travelling more," Mr Kavanagh stated. He emphasised that the program complements rather than competes with existing airline loyalty programs that many Australians already use and value.
Program Highlights and Benefits
The World360 Rewards program offers two membership tiers: a free basic membership for immediate value, and a $249 Member Plus tier that unlocks 15,000 bonus points, airport lounge passes, delay protection and additional benefits.
Members can earn points across an extensive network including:
- More than 500 airlines with no blackout dates
- Over 40 cruise lines
- 900,000 hotels worldwide
- Tours and experiences
- 300+ partners from ANZ banking to Bupa health services
Points redemption is equally flexible, allowing members to use their rewards on any travel product available through Flight Centre, Cruiseabout and Travel Associates. The program also features a unique World360 Rewards Store with exclusive points-only travel deals.
The massive uptake of 20 million points earned in just one day signals that Australian travellers are ready to maximise value from their holiday spending through this innovative new travel loyalty program.
