Fashion week is in full swing, and if there's ever a moment to shine a spotlight on our favourite homegrown brands, this is it. We are spoiled for choice when it comes to labels making waves across the country, making it tough to pick the best of the bunch. While many high-end designers are currently on the catwalk, we are paying close attention to the labels offering stylish casual wear without breaking the bank. Because although extravagant price tags often reflect luxe materials and handcrafted detailing, there is a middle ground between fast fashion and forking out thousands on one-of-a-kind pieces. Enter the accessible world of Aussie brands — home to affordable price points, luxe designs and elevated basics we know and love. While some labels are known across the globe and even stocked overseas, there is still something special about getting first access when new launches land locally. As we start updating our wardrobes this winter, there is no better time to add a little Aussie fashion into the mix. In no particular order, here are 17 of our favourite local labels.
AERE
For everyday basics, Aussies are flocking to AERE, an exclusive brand owned by THE ICONIC, home to capsule wardrobe staples. Particularly sought-after throughout the summer months thanks to its consciously made linen pieces, the homegrown label has proven popular for winter too. Spotted on the streets are tailored pants and blazers starting around $160, nailing the pared-back look that can take you from desk to drinks. Jackets are the focal point this season, and this $150 number is an affordable suede-like option to team with jeans. Shoppers can't stop raving about AERE's fashion-forward clothing and accessible price points.
Assembly Label
Australia is known for its minimalist style, which is why we have endless elevated basics brands to choose from. Yet one label comes out on top repeatedly, even gaining viral status because of a simple white tee that sent shoppers into a frenzy: Assembly Label. The pieces are easy to mix and match, featuring fabrics we regularly lust over like wool, suede, leather and a gorgeous houndstooth. If you are trying the shirt-around-the-waist trend, this checked long sleeve version would be perfect for styling.
Country Road
From homewares to accessories, fashion and even pets, chances are you already have something from Country Road inside the home. But this legacy brand has been influencing our wardrobes for years, and it is all thanks to the premium fabrics and quality craftsmanship behind each and every item. While prices differ between high-end chunky coats and lower-range simple tees, the cashmere and merino wool knits for winter are around $200 each. If neutral shades are your usual colour palette, dip into a ruby red with this funnel neck knit.
Dissh
Every IT-girl and their best mate has been spotted wearing Dissh throughout the seasons. The fashion powerhouse has continued to dominate the industry; the Queensland-based brand has even been spotted on Kendall Jenner, Simone Ashley and Em Rata. Shoppers race to get their hands on the new launches every season, and it is all thanks to the easy-to-wear silhouettes that they bring back each year in fresh colourways and prints. Speaking of — a longline classic has just returned in a knit fabric for winter: a strapless, maxi-length dress for winter.
Elka Collective
The quiet luxury trend is not going away anytime soon, so Aussies are leaning into neutrals, sleek shapes and clean tailoring more than ever. Matching sets make getting ready in the morning much easier, and Elka Collective is home to mini skirts and jackets with boxy shoulders for a masculine vibe. The result? An effortlessly polished look that feels put-together without trying too hard. Expect to find prices on par with fellow Aussie brands like Henne and Romy — around $229 for a classic button-up shirt.
Faithfull the Brand
Behold our favourite label for boho-inspired silhouettes, lace, and a great stripe: Faithfull the Brand. B-Corp certified with a focus on transparent, ethical, and responsible production, the best-selling label is home to thoughtful, vintage-inspired pieces. While it is on rotation through summer (and our holiday edits), there is always something to be found for winter too. Prices range from around $150 for a top to $350 for a pair of pants like the chocolate brown Astrid pair. It may seem pricey, but each piece is guaranteed to get plenty of wear.
Henne
Stop everything you are doing because Henne has just dropped a highly anticipated new collection for our winter wardrobes. Brought to fame thanks to the iconic Valentina Jean, the label is no longer a best-kept secret. In fact, almost every time we compliment an outfit, Henne is the brand credited. Focused on the capsule wardrobe, the limited drops bring back fan-favourite jean silhouettes, cosy knits and evening-ready tops. Except this season, we have also spotted the arrival of footwear and accessories, extending the brand's already luxe offering of jewellery, sunnies and hats. A sleek studded leather belt for $169? We will take it.
Ksubi
Ksubi is the home of distressed denim, recognised globally for its signature streetwear aesthetic. The Sydney-born brand has earned a place in the wardrobes of A-listers, from Hailey Bieber to Kendall Jenner, who even collaborated with the label on a denim collection back in 2009. Known for standing out from the crowd, Ksubi's jeans, singlets and tank tops — particularly the short hemlines, low-rise, and Y2K-inspired designs — continue to resonate with Gen Z shoppers. For winter, the homegrown label has introduced darker colourways, cropped matching sets and varsity-style bomber jackets, priced around $459.95.
Minima Esenciales
Dubbed "elevated modern essentials," Minima Esencials is another in-house label at THE ICONIC, sitting neatly between fast fashion and designer. Often seen as a slight step up from its sister brand AERE, the label focuses on high-quality fabrics like cashmere knits, luxe tailoring and a muted, earthy colour palette. Leaning into the quiet luxury aesthetic, pieces typically sit around the $120–$200 mark, with the promise they will stay in your wardrobe for seasons to come.
Nobody Denim
Finding high-quality denim is no easy feat, but Nobody Denim has been serving up the goods since 1999. The majority of jeans sit around $239 across a wide range of washes and cuts, which is not much higher than a pair you would find on the shelves at a high street store. Yet the reason Aussies keep coming back to the homegrown brand is because of the high-quality fits and durable fabrics that are guaranteed to last a lifetime. Barrel leg is proving to be the style of the season, so naturally we have got our eye on the Vera Jean Destiny pair which retails for a very reasonable $259.
Rolla's
Yes, it is clear we are spoilt for denim Down Under — and we only have our favourite local labels to thank. Sitting at a $150–$200 price point for a great pair of jeans, Rolla's remains a crowd favourite thanks to denim that strikes the perfect balance — not too rigid, not too soft, but just right. From straight-leg to low-rise fits, plus blouses, tees and tops, the latest arrivals lean into darker winter colourways like washed black and chocolate brown. Our top pick? The Gigi Barrel Leg Jean — a returning favourite in a trending shade and sculptural silhouette that gently tapers at the hem.
Romy the Brand
Tassie-born Romy The Brand has been on our radar for a few years now, but it is the latest collection that has really won over the fashion girls. Full of pieces that stand out from typical Aussie-coded brands, you will find all kinds of sequin separates, sheer numbers, and bold prints and colours throughout the drops — all at surprisingly affordable price points. For our winter wardrobes, we have already bookmarked the Bronte Wool Jacket: a checked funnel neck that cinches at the waist and can be worn in multiple ways. At $449, it is a high-quality coat we will be wearing for seasons to come.
Sabo
If your fashion wishlist is full of knits, crochet, lace and frills, head straight to Sabo Skirt to start shopping. Brought to life by best friends and sisters-in-law in Brisbane, the label is known for its travel-ready wardrobe staples — from linen dresses to easy to style and wear two-piece sets. Inspired by Greek heritage, the brand continues to dominate wardrobes across the country, balancing affordability with fashion-forward, high-demand designs. On the hunt for a strapless dress that does not stretch the budget? Sabo offers satin styles from around $189 — an easy win for event dressing without the premium price tag.
Shona Joy
Between tailored blazers and relaxed linen pieces, finding an outfit that feels just right for a special occasion can be tricky. But there is one Australian label locals return to season after season: Shona Joy, thanks to its signature silhouettes and much-loved pieces. The homegrown brand has evolved from a go-to for event dressing to a mainstay of the modern wardrobe, with a considered edit of everyday denim, luxe suiting and trend-led details like lace and fringing. Bridal parties also tend to flock to Shona Joy in search of dresses, with its $300–$800 price point proving far more accessible than made-to-order boutique options.
Significant Other
Speaking of event wardrobes, if you are heading on holiday — or dressing for a destination wedding — Significant Other has the prints and colour palette to match a tropical vacay. Surprisingly well priced given the quality, you can pick up a statement-making maxi or mini dress for around $300–$395, alongside a range of affordable swimwear. In a sea of brands all starting to look the same, Significant Other continues to stay ahead of the curve with flattering necklines, graphic silhouettes and, this season, sheer fabrics.
Summi Summi
Anyone on the hunt for something a little outside the box will have no doubt already scrolled past Summi Summi making waves on socials. From the coastal scenes of Yamba and Byron Bay, this small Aussie label has steadily grown in popularity, now spotted on fashion girls around the globe. If you find yourself searching high and low for something a little different, the bold prints and playful colours are guaranteed to win you over, along with the reasonable price tags. And for those after subtle branding that is not too in-your-face, Summi Summi's graphic tees at $179 tick all the boxes.
Witchery
Witchery is a trailblazer of a fashion brand, firmly established as a go-to for modern women seeking polished office outfits — without sacrificing style. Loyal fashion followers know the brand has evolved with the ever-changing demands of working life, from practical yet stylish bags that fit laptops to heels you can actually walk in. It is also widely recognised for its annual White Shirt Campaign, which raises funds for Ovarian Cancer Research Foundation. Aussies keep returning to Witchery to stock up on their essentials, especially during the winter months. And when it comes to timeless staples, they do them well — like this $379 trench coat that will carry you through the transeasonal weather.
