An Australian jewellery brand has unexpectedly taken the fashion world by storm with their debut summer hat that's flying off shelves at record speed.
Viral Success in Just Seven Days
Arms Of Eve, previously known for hand-crafted quality jewellery, has successfully ventured into fashion accessories with their Jackson Sunhat experiencing phenomenal demand. The product went viral within just seven days of launch, recording an incredible 431 per cent growth in sales as Australian shoppers embraced the new summer essential.
Available in two natural colourways - Light Natural and Natural Dark - the hat has become the season's must-have accessory according to enthusiastic customers. Priced at $73.50 with 25 per cent discount, it's attracting attention for both its style and affordability.
Shoppers Rave About Desert Cowgirl Meets Bali Boho Style
Customer reviews highlight the hat's unique aesthetic appeal. "This hat is where desert cowgirl dreams and Bali boho babes collide," shared Emma M, one of many satisfied buyers who added the hat to their wardrobe collection.
Another verified buyer, Kristie B, expressed particular appreciation for the fit, noting: "I am such a cowboy hat vibe but usually find the hats available on the market are super wide brimmed and just look silly. This hat though - when I saw it and tried it on.. absolutely perfect. Adjustable for my small head, so aesthetically pleasing and overall incredible."
Quality Craftsmanship Meets Practical Design
The 100 per cent raffia Jackson Sunhat features thoughtful design elements that contribute to its popularity. With a 40cm full diameter and 55-60cm adjustable circumference, the hat includes an adjustable inside drawstring for a one-size-fits-most experience.
Handmade and ethically sourced, the accessory elevates everyday outfits while providing practical sun protection. Emma M further praised its performance: "She holds her shape, turns heads, gets all the compliments and throws just the right amount of shade."
The Australian-born jewellery and lifestyle brand draws inspiration from Founder Kerryn Langer's South African heritage, creating an effortless bohemian-beach aesthetic using only the highest quality materials.
"For me, jewellery is all about having fun - customising, layering, and telling your unique story through meaningful pieces," said Kerryn. "I'm incredibly proud of the love and care we put into everything we do. Every piece, every decision - it all matters."
The Jackson Sunhat is available both in-store and online through the Arms Of Eve website, perfect for beach days, Sunday afternoon drinks, or as a festival wardrobe staple that promises to turn heads throughout the Australian summer.
