Australian fashion label Mister Zimi has once again captured the essence of a sun-drenched summer with its latest release, the joyfully vibrant Sunburst collection.
A Vibrant Ode to Summer
True to the brand's DNA, the new range is a celebration of bold patterns and cheerful colours. The collection immerses shoppers in a sea of energetic stripes, playful polka dots, and modern asymmetric prints, creating the perfect wardrobe for long lunches, festive parties, and brightening up the work-from-home uniform.
Among the standout pieces is the Minka Dress in Helios for $239. This sleek number features elegant topstitch detailing at the neckline and a comfortable elasticated back seam, all adorned with a series of feel-good yellow polka dots.
Standout Pieces from the Collection
Another favourite is the Coco Mini Dress in Blue for $179. Inspired by the Aegean Sea, this design boasts a cool, square neckline, a tailored bodice, and bust darts for an effortlessly flattering fit. It's the ideal piece to throw over a bikini for post-beach cocktails.
The mini dress trend is strong throughout the collection, with the Margot option in various prints ($179) and the Hollie Tie Dresses ($189) also highlighted as key pieces for the season.
Shopper Excitement and Brand Legacy
When the collection was unveiled on Instagram, fans were quick to express their delight. "Wow, this is a beautiful dress. I love it," one shopper commented on the Minka Dress. Another added, "I just absolutely love this brand."
Timed perfectly with the launch, Mister Zimi is currently running a Black Friday sale, offering discounts of up to 70 per cent on many of its sell-out styles.
The brand has a unique origin story. It was famously founded by the husband-and-wife team Zoe and Jimi Paul in 2007. The business began after Zoe had a leather jacket custom-made in Bali, sparking requests from friends for similar items. The couple later relocated to Bali to build the company. The name "Mister Zimi" originated from a delivery label that accidentally combined Zoe and Jimi's names. Today, the brand's distinctive prints and signature silhouettes are recognised worldwide, embodying a spirit of holiday relaxation.
