What began as specialised equipment for mountain trails has unexpectedly become one of fashion's most influential forces, reshaping how Australians dress for urban life. French outdoor brand Salomon has completed its remarkable transformation from performance ski and running gear manufacturer to full-fledged fashion phenomenon.
From Hollywood to High Streets
Hollywood's elite have enthusiastically embraced Salomon's practical yet stylish footwear. Timothée Chalamet regularly chooses the brand for long shooting days, prioritising comfort without sacrificing style. The brand has mastered that elusive sweet spot where advanced cushioning meets undeniable cool factor.
Even global superstar Rihanna showcased Salomon's fashion credentials during her pregnancy, debuting a pair from the MM6 Maison Margiela collaboration during her spectacular 2023 Super Bowl halftime show. This represents the kind of celebrity endorsement that money simply cannot buy.
The Urban Uniform Revolution
Salomon's sportstyle line has become the unofficial uniform for fashion-conscious city dwellers worldwide. Walk through New York or London and sightings are relentless. Stylish locals pair their Salomons with trench coats, knitwear and everyday outfits that would traditionally call for classic trainers.
The brand's influence extends to social media platforms, where moodboard accounts like Salmonology have built entire aesthetics around Salomon footwear, attracting more than 144,000 dedicated followers. With sightings on style icons including Emily Ratajkowski, Kylie Jenner, Hailey Bieber and Bella Hadid, industry insiders predict Salomon will become the must-have sneaker of 2026.
Black Friday Bargains for Australian Shoppers
The best news for Australian fashion enthusiasts comes from Amazon Australia, which has slashed prices on Salomon's top-rated sneakers for Black Friday. Two best-selling models now offer unprecedented value with 52% savings, reduced from $269.99 to just $129.99.
The Salomon Men's XA PRO 3D GTX Trail Running and Hiking Shoe combines durability with advanced technology. It features a waterproof Gore-Tex membrane that keeps feet dry in all conditions, while a stable heel cap and protective rubber toe provide essential support. The innovative three-part outsole allows each section to move independently for natural movement, complemented by EVA foam for reliable shock absorption.
Shoppers consistently praise these sneakers as lightweight, exceptionally comfortable and offering perfect fit. The alternative version delivers a precise SensiFit and quick lace system that tightens in seconds, with 3D chassis design stabilising the foot without restricting forefoot mobility.
These versatile sneakers work equally well for morning runs, coffee excursions, work commutes or exploring new cities. With savings of 52%, these cult-favourite shoes represent both a fashion statement and practical investment that won't remain in stock for long.
