Australian fragrance lovers are causing a shopping frenzy as local brand Recreation Beauty experiences unprecedented demand for its viral perfumes, with the company reporting it's selling two and a half bottles every minute during its early Black Friday sale.
Perfume Sell-Out Sparks Production Increase
The overwhelming response to Recreation Beauty's Black Friday promotion has forced the brand to increase production after several scents sold out within just one day. The Australian-made fragrance company has seen such an influx of sales that they've had to ramp up manufacturing to meet customer demand.
Three standout perfumes are leading the charge as customer favourites, all available at significant discounts:
- Lost in Dusk - reduced from $124 to $99
- At Night We Dance - down from $124 to $93
- This Love Of Mine - discounted from $124 to $99
The Scents Driving the Frenzy
The brand's popularity stems from its unique combination of luxury fragrances and clean, ethical formulations. Scent notes across the collection range from Amber and Floral to Fruity, Musk, Smokey, and the best-selling Vanilla profiles.
Lost in Dusk has emerged as a particular standout, described as a seductive and sensual scent featuring notes of saffron, myrrh, coffee, and plum that create what the brand calls a "deliciously sensual bourbon flavour." The perfume is completely vegan, cruelty-free, and focuses on sustainable ingredients without mineral oils or petrolatums.
For those preferring something different, L'Hotel offers a soft musky rose scent with notes of Bergamot, Rose, and Peony that evokes "scenes of luxury hotel stays, late checkouts and silk sheets."
From Magazine Editor to Fragrance Innovator
The success story behind Recreation Beauty is as compelling as its scents. Founder Nedahl Stelio, a former editor at Cleo and Cosmopolitan magazines, identified a significant gap in the fragrance market when she launched her luxury perfume line.
"I'd been using clean products for years, ever since I struggled to get pregnant and ditched all nasty chemicals," Stelio explained regarding her motivation. "Perfume is one of the worst offenders but there was no clean, luxury perfume on offer. That's when I knew I had to create something that was as safe as it was beautiful and luxurious."
Customer reviews suggest she's achieved exactly that, with the brand boasting an impressive 4.89 Google review rating. Verified buyer Vivienne commented: "I was on the hunt for an organic perfume that was still sultry and vanilla without affecting my health and this one fits perfectly! A lot of organic perfumes don't hit that classic seductive feminine scent."
With the Black Friday sale ongoing and Christmas approaching, Recreation Beauty is anticipated to continue selling out. The current promotion presents the perfect opportunity for Australians to treat themselves or get ahead of their holiday shopping while stocks remain available.
