When it comes to fragrances, everyone has their favourite signature scent. But as I have gotten older, I have started to realise the power that comes with truly understanding the beauty of choosing a particular scent profile. Whether it be something that reminds you of a specific memory or a scent that throws you right back into feeling like your confident self.
Having a signature singular scent or a signature way of layering your scents is, in my opinion, peak adulthood. And now the Australian founded fragrance label, SOMA, is rewriting the narrative with bold and undeniably delicious scent profiles.
SOMA Launches into Fragrances
The collection is jam packed with six Eau de Parfums, each priced at $35 — disrupting the societal norm of paying eye-watering prices for scents that smell of luxury. Redefining what luxury smells and feels like, SOMA is deliberately creating a space that feels uniquely “you” whilst maintaining a level of luxury that many pay hundreds to achieve.
“While the beauty market is saturated, very few brands truly deliver luxury-quality scent alongside a considered brand experience at an accessible price point,” says co-founder Camille Peressini. “Our customer still wants something aspirational; they’re just shopping smarter. We saw a clear gap for fragrance that delivers on both quality and feeling, without the traditional barriers to entry.”
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From Body Care to Fragrance Evolution
The fragrance collection follows the successful launch of the SOMA body care range, when their customers couldn’t stop selling out the range and asking what was coming next. “Our community kept asking us what was next, and fragrance was always the natural evolution,” says co-founder Georgie Gilbert. “But we were very intentional about how we approached it. We didn’t want to start with body mists, or something diluted. We went straight to Eau de Parfum, because we wanted the product to feel as considered and elevated as anything in the prestige space.”
This fragrance collection was developed over two years, and co-founders Camille and Georgie used inspiration from some of the most iconic scent profiles across the globe. Whilst reimagining what elevated luxury looks and feels like to their community, SOMA has reflected the inherent belief of compactness and versatility at the forefront of their designs to project across their entire brand.
Compact and Versatile Design
Leading the brand to now launch their 15ml format, which reflects that philosophy — the bottles are made to fit seamlessly into your everyday lifestyle, whether it be on-the-go or a daily ritual. SOMA fragrances are there in every moment. “We thought a lot about how people actually use fragrance today,” Gilbert adds. “It’s no longer about having one signature scent you wear forever. People want to switch it up depending on their mood, the time of day, or where they’re going. The 15ml size makes it accessible, but it also invites discovery.”
Curated Scent Trios for Exploration
What started as an elevated body wash experience has quickly transformed into a curated experience, made for the moments that encourage experimentation. SOMA is also offering curated scent trios that take the pressure of picking your favourite scent out of the equation — Floral, Unisex and Woody priced at $90, allowing customers to explore and layer without committing to a single scent identity. Staying true to their now-recognisable brand aesthetic, SOMA has intentionally curated scents that sit comfortably in both aspirational and everyday environments.
Shop the Entire SOMA Fragrance Range Today
- Amber & Jasmine / RRP $35 - Warm, woody, floral
- Bergamot & Yuzu / RRP $35 - Aromatic, bright, citrus
- Tuberose & Iris / RRP $35 - Fresh, white, floral
- Rose & Sandalwood / RRP $35 - Woody, fresh, floral
- Santal & Cardamon / RRP $35 - Woody, spicy & aromatic
- Saffron & Birch / RRP $35 - Smoky, leathery, warm
About SOMA
Founded by former MECCA executives Georgie Gilbert and Camille Peressini, SOMA was created to disrupt the gap between mass and prestige beauty, delivering design-led, fragrance-inspired personal care at an accessible price point.
Shop SOMA Fragrances today.
