Melbourne-based clothing brand Motto Fashions has released a new collection inspired by the iconic style of Wimbledon, offering a distinctly Australian take on the tournament's timeless aesthetic. The collection, fronted by former World No. 4 and Wimbledon semi-finalist Jelena Dokic, blends classic tennis elements with modern, functional design.
Wimbledon Fashion Beyond the Court
Wimbledon is not only a premier tennis event but also a global fashion showcase, with celebrities and royals often spotted in the stands. Motto Fashions' latest line captures this spirit, drawing inspiration from the tournament's traditions: the green grass courts, the white and pink of strawberries and cream, and the vibrant red of a Pimm's cocktail. The result is a range that balances polished tailoring with everyday wearability.
According to the brand, the collection is designed to be worn beyond the tennis court, offering versatile pieces suitable for work, travel, and casual outings.
Key Pieces and Design Details
Standout items include the White Wimbledon Pant and Blazer set. The pants are crafted from a premium blend of 96% polyester and 4% spandex, featuring a wide-leg silhouette with pin stitching and side stripe accents. Priced at $159.95, they are described as effortlessly polished with a sporty-luxe edge. The matching blazer, at $239.95, is made from premium Euro fabric, combining the look of a structured blazer with the comfort of stretch.
Motto Fashions was founded by husband-and-wife duo John and Faye Browne, with a mission to empower women through fashion. The brand has gained a loyal following, with over 50,000 pairs of its signature Motto Miracle Pant sold nationwide and more than 10,000 five-star reviews. The Blogger Shirt, a bestseller for seven years, has sold over 55,000 units and garnered over 5,000 five-star reviews.
Customer and Celebrity Endorsements
Shoppers have praised the brand's quality and fit. One customer said, "The fabric and colour are everything you could ask for – they look and feel so good. I’m so pleased I purchased them, they will be perfect for travel and just as good when I get home." Another added, "Just love this company – Easy online ordering, quality clothing, amazing customer service. No other company like them."
Celebrities including Julia Morris, Kate Langbroek, and Isla Fisher have also embraced the brand. The company is now led by the founders' daughter, Lauren French, who continues to drive its growth.
Limited-Time Offer
The Wimbledon Movement Collection is available now, with an extra 30% off selected bestsellers until midnight on June 30. Motto Fashions produces each collection in limited runs, emphasizing bold prints and vibrant colours that make a statement.
