Australian media legend and Australian of the Year Ita Buttrose has launched a powerful call to action, declaring that motherhood desperately needs a rebrand in contemporary society.
The 82-year-old media veteran didn't mince words when she stated that modern society simply doesn't value mothers as it should. "We need to rebrand motherhood," Buttrose asserted during her appearance at a recent International Women's Day event in Sydney.
The stark reality facing today's mothers
Buttrose highlighted the concerning disconnect between the theoretical appreciation for mothers and the practical support they actually receive. "We say we value mothers, but do we really?" she questioned, pointing to systemic issues that make motherhood increasingly challenging.
Breaking down the motherhood penalty
The discussion brought to light what many call the "motherhood penalty" - the career and financial setbacks women face after having children. Buttrose emphasised that this isn't just a personal issue but a societal one that requires collective action and changed attitudes.
Practical solutions for change
Among the changes Buttrose advocates for are:
- Better workplace flexibility for parents
- Increased recognition of parenting skills in professional contexts
- Stronger support systems for working mothers
- Cultural shift in how we perceive caregiving work
A personal perspective
Drawing from her own experience as a mother and grandmother, Buttrose understands the balancing act firsthand. Her comments resonate particularly in today's economic climate, where many families struggle with the cost of living while trying to provide quality care for their children.
The path forward
Buttrose's message comes at a critical time as Australia, like many nations, grapples with issues of gender equality, work-life balance, and supporting families. Her call for a motherhood rebrand isn't just about changing perceptions but about creating tangible improvements in how society supports and values the crucial work of raising the next generation.
