In a welcome early holiday surprise for Australian travellers, the homegrown tech brand SnapWireless has kicked off its Black Friday sale a full two weeks ahead of schedule. From November 8 until December 2, shoppers can enjoy a massive 30 per cent discount on every item across the entire website, with no promotional code required.
The Founders' Journey: From a Dining Room to Millions
The story behind SnapWireless is a classic Aussie startup success. The company was founded by Mark Johnston, 29, and Michael Wang, 30, who started as part-time salespeople at Telstra and university students. The initial concept for their unique travel adaptor was born while they were juggling university assignments and a side business flipping cars.
With an initial investment of just $6,000 each, the duo set up their headquarters in Mark's parents' dining room, which they converted into a combined office and warehouse. For nearly five months, they would work their day jobs and then return to pack and ship orders until 1 or 2 am. Their relentless dedication paid off spectacularly. After selling more than 63,000 units within six months, they quit their other jobs to focus on SnapWireless full-time.
The growth was explosive. In our first year, we did $400,000 in e-commerce sales. By the following year, it was $1.2 million, Mark Johnston revealed. Today, the company has turned over millions of dollars in sales, creating a range of stylish and functional chargers and tech accessories.
Hero Products Now at Black Friday Prices
The standout product leading the sale is the PowerPack Universal 2, now reduced to $132.96. Hailed as a game-changing 6-in-1 travel power bank, it is designed for the global traveller. It features built-in USB-C and Apple Lightning cables, MagSafe wireless charging, and international adapters compatible with 150 countries. A unique retractable cord extends to 80cm when needed and conveniently retracts when not in use.
Shoppers have flooded the product with glowing reviews, calling it everything from sensational to the best power bank I've ever had. One customer wrote, The PowerPack Universal 2 is a lifesaver on the go — compact, powerful, and covers all charging needs with its 6-in-1 versatility. A must-have for frequent travellers!
For those seeking a more compact option, the PowerPack Universal Slim is also on sale, now priced at $104.96 (down from $149.95). Its slimmer design makes it ideal for slipping into a bag or pocket without sacrificing the essential international adapters and charging cables.
Beyond Power Banks: Smart Travel Accessories
SnapWireless has expanded its lineup beyond chargers. The sale also includes innovative travel accessories like the newly launched Trvlr Tag and Trvlr Tag Pro. These luggage trackers are powered by the official Apple Find My network, ensuring you never lose your luggage again. They also feature a unique locking system and an anti-theft design for added peace of mind.
With hundreds of positive reviews, the brand has cultivated a loyal following. The design and functionality of this product are excellent! It has now become my daily use charger as well as my go-to for travelling, shared one satisfied customer. Another added, Was perfect for our recent European holiday. I was in a group of people and my charger was definitely the most useful.
As the festive season approaches, these sleek and practical tech products are also being highlighted as perfect Christmas gifts for the tech lovers in your life. With the early Black Friday sale now live, it's an ideal opportunity to invest in high-quality travel gear at a significant discount.
