The Salvation Army has launched an urgent appeal to the Newcastle community, calling for support to share the magic of Christmas with a growing number of local families facing financial hardship.
Unprecedented Demand for Christmas Support
With more people in need than ever before, The Salvation Army's annual Toy Drive marks its fourth decade of bringing smiles to families on Christmas morning. Auxiliary Lieutenant Bernie Muendel confirmed the surge in demand, directly linking it to widespread cost-of-living pressures.
"We are seeing more people in need than ever before," Mr Muendel said. "But with the support of the community, we can make a real difference to those in need this Christmas."
Community Partnership Drives Record Results
For the second year running, NGM Group's Newcastle Permanent and Greater Bank have teamed up with The Salvation Army. This partnership proved immensely successful in 2024, collecting a record-breaking 7500 gifts through their branches.
Kirrah McClelland, Head of Community and Sustainability at NGM Group, expressed hope that the community's generosity would reach even further this year.
"We were truly touched by the generosity of our community last year," Ms McClelland said. "We hope to exceed that number again this year to help spread some extra Christmas cheer with as many families as possible."
Beyond acting as collection points, NGM Group employees also volunteer their time at The Salvation Army warehouse, helping to sort gifts in preparation for Christmas morning distribution.
Gifts That Transform Christmas Mornings
The Toy Drive seeks new, unwrapped gifts for all ages, including often-overlooked teenagers. For younger children, toys, books, and games are ideal. For teenagers, the Salvos recommend gift vouchers, sports equipment, and beauty products.
Mr Muendel also offered a poignant suggestion for families looking to teach their children about generosity.
"We encourage parents to bring their children along when choosing a gift to donate," he said. "Allowing kids to select a present for a child their own age is a powerful way to teach them the true meaning of giving."
The initiative's profound impact is echoed in the story of Leonie, a local mother who rebuilt her life with the support of The Salvation Army after leaving an abusive relationship.
"The Salvos helped me see that surviving wasn't the end of my story, it was the beginning," Leonie shared. "They helped me build a new chapter, one filled with safety, warmth and choice."
Donations can be made at any Newcastle Permanent or Greater Bank branch until December 12.
