Furi is transforming the way everyday Australians equip their kitchens with a new Build Your Own Block experience, allowing even amateur cooks to create a smarter and more flexible cooking setup.
Personalised Knife Blocks for Every Cook
Gone are the days of one-size-fits-all knife sets. Furi's new offering lets customers handpick three knives from a range of 26 loose knives, tailored to their cooking style and preferences. The experience is now live at Furi's Sydney showroom and online at furiglobal.com.
“For too long, knife sets have told people how to cook,” said Melissa Lyras, Brand Manager at Furi. “We’ve flipped that. Now your knife block is built around you. It’s about giving people the right tools for the way they cook, so they can step into the kitchen with confidence.”
Endless Combinations and Quality Craftsmanship
Customers can enjoy 20 per cent off their selected three knives, with endless possible combinations. Each Furi knife is made from high-quality X50CrMoV15 Japanese stainless steel, hand-sharpened to a 26-degree cutting angle for superior precision. The signature reverse wedge-handle ensures comfort and control, reducing slip and improving durability.
“It’s not just an investment in your food, it’s an investment in the future of your home,” Lyras added. The knives are backed by a 25-year guarantee.
Experience the Difference
Furi's Sydney showroom has been transformed into a hands-on experience where chefs, creators, and foodies can select tools based on their cooking style. The result is a tailored setup that works for everything from everyday prep to ambitious, technique-driven cooking.
“Just like everyone has unique personalities, no one cook is the same in the kitchen and neither should their tools be,” Lyras said.
The Build Your Own Block experience is live now at furiglobal.com, with recipes and inspiration available via @furi.offical on Instagram.
About Furi
Founded in 1996, Furi is engineered for design, innovation, and performance. Knives are crafted from X50CrMoV15 Japanese stainless steel, enabling a finer cutting angle. The wedge-shaped handle locks into the hand, while all-stainless-steel construction enhances hygiene. Each knife is hand-sharpened and backed by a 25-year guarantee.
