Soul Origin has partnered with Matildas defender Ellie Carpenter to launch a new protein add-on, allowing customers to add an extra 80g of Chicken Schnitzel or Poached Chicken to any salad for just $4. The offer requires no loyalty program sign-up, app download, or membership.
Protein Demand Drives Menu Innovation
The move comes as Australians increasingly seek protein-rich meals to support wellness goals, busy lifestyles, and fitness routines. Customisation has become a key trend, with diners wanting freedom to build meals around their own nutritional priorities.
Soul Origin Chief Marketing Officer Petra Orrenius said the launch was driven directly by customer demand. "With more customers requesting additional protein options and greater flexibility in how they customise their meals, the new add-on became an obvious next step for the business," she said.
Ellie Carpenter Endorses the Offer
Ellie Carpenter, one of Australia's biggest sporting stars, says fresh, filling food plays an important role in keeping her energised through demanding training schedules. Her go-to order is the Chicken Avocado Salad topped with extra Poached Chicken.
"I was drawn to Soul Origin's focus on fresh food that supports active lifestyles without sacrificing flavour," Carpenter said. "Extra protein is an easy choice when it comes to staying fuelled throughout the day."
Simple, No-Strings Deal
Customers can choose between freshly crumbed Chicken Schnitzel or tender Poached Chicken, both served in 80g portions designed to transform a standard salad into a more substantial meal. The partnership with Carpenter gives the campaign a fitting ambassador, representing the active, on-the-go lifestyle many customers aim to support through better food choices.
For anyone who has finished lunch only to find themselves hungry an hour later, an extra serving of chicken for $4 offers an appealing upgrade.
