With Mother's Day just around the corner, shoppers across Australia are hunting for the perfect last-minute gift for mum ahead of Sunday, May 10. The Iconic has answered the call with a massive 30 per cent off Mother's Day sale, slashing prices on hundreds of items across fashion, beauty, and accessories.
Fashion Deals for Every Mum
From relaxed jumpers by AERE to cosy slippers by UGG, there is something to suit every style. Beauty favourites like OPI nail polishes are also included, along with affordable jewellery options. One standout piece is the Isabel Wool Layering Vest, reduced from $160 to $112. Crafted from a recycled wool blend, it features a collared neck, button-through front, and handy pockets for essentials.
Footwear and Accessories
The Kitten Heel Ankle Boots by & Other Stories are a must-have, now $209.30 down from $299 in Cognac & Black. Handbags are also heavily discounted: the Marc Jacobs Tote Bag is $256.80 (was $570), and the Freja NYC Mini Chrystie Bag is $294 (was $420). The Organic Cotton Field Jacket by AERE channels Barbour style for just $120, down from $200.
Beauty and Self-Care Savings
For budget-friendly options, Miranda Kerr's KORA Organics Active Algae Lightweight Moisturiser is $28 (was $35), and Endota Spa Organics Deep Hydration Night Cream is $56 (was $70). Ugg slippers remain a popular choice, with plenty of styles on sale.
Shopping Trends
According to Afterpay data, The Iconic was a top retailer for Mother's Day 2025, with the Saturday before the day being the busiest. Australians prefer practical gifts like apparel, accessories, homewares, beauty, and electronics, favouring everyday luxury over traditional pamper items.
Top 7 Gifts from The Iconic Sale
- AERE Pili Wool Cotton Knit Vest: $84 (was $120)
- Belle & Bloom C'est La Vie Shoulder Bag: $131.97 (was $219.95)
- Linen House Ocean City Plush Robe: $71.99 (was $89.99)
- SABA Mariya Metallic Tie Neck Knit: $149.95 (was $199)
- & Other Stories Crescent-Buckle Slim Leather Belt: $45.50 (was $65)
- Elka Collective Nova Vest: $215.20 (was $269)
- AusWooli Ugg Boots Sydney Sheepskin Wool Slippers: $59.50 (was $85)
Prices are correct at the time of publication. For more information and to shop the sale, visit The Iconic website.
